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☆ After the Omnicom-IPG merger, these are the ad M&A deals industry insiders think could be next
  + stars: | 2024-12-10 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
Ad industry insiders say the Omnicom takeover of Interpublic Group could kick off more M&A. The US ad industry has barely grown over the past few years. AdvertisementSome industry insiders think the Omnicom-IPG tie-up is just the start of a massive reordering of the $70 billion ad agency industry and that it's only a matter of time before other holding companies are forced to acquire or be acquired as they look to bulk up. Private equity has been circlingThe big holding companies could also be a target for private-equity giants. Industry insiders have speculated for months that WPP, which once ranked as No.
Persons: William Ritchie, Ritchie, Andreas Roell, Mark Read, Arthur, Sadoun, Tom Triscari, WPP's, Publicis, Omnicom, Havas, Mark Penn's Stagwell, Bill Koenigsberg, Martin Sorrell, David Morgan, Kepler, Blackstone, who's, Tata, Jay Friedman, They're Organizations: Interpublic, Insiders, WPP, Private, Accenture, Google, WY Partners, FGS, Evros, Publicis Groupe, Lemonade Projects, Vivendi, Horizon Media, Capital, Horizon, Temasek, Apollo, KKR, Industry, IBM, Tata Consultancy Services, Droga5, Goodway Locations: US, London
☆ How retailers and media companies are teaming up to bring live shopping to the 2024 VMAs
  + stars: | 2024-09-11 | by ( Gabrielle Fonrouge Lillian Rizzo | Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com   time to read: +6 min
The partnership and potential future deals could boost both retailers taking a hit as consumers pull back discretionary spending, and legacy media companies that have tried to maintain profits in a challenging landscape. Paramount's partnership with Shopsense was a key component of its Upfront presentation in May, a time when media companies make their annual pitch to advertisers. The agreement comes as legacy media companies look to generate new revenue streams and find different ways to monetize their content. While media companies have relied on ad revenue for some time, it's become more important as they look to make their streaming businesses profitable. Legacy meets AIAdvertisers and media companies have been leaning into generative AI tools, such as shoppable advertising.
Persons: MTV VMAs, they'll, Shopsense, Everyone's, Bryan Quinn, Shopsense's, it's, Natalie Bastian, Bastian, Laura Taylor, John Halley, Halley, Glenn Fishback, Quinn Organizations: MTV, Paramount Global, CNBC, Paramount, Amazon, Skydance Media, Disney, Gateway, Goodway Group, Paramount Advertising
☆ TikTok advertisers stick by the app amid threat of U.S. ban
  + stars: | 2023-05-04 | by ( Sheila Dang | ) www.reuters.com   time to read: +3 min
May 4 (Reuters) - Advertisers are committed to continue spending on TikTok due to its immense popularity with users despite threats of a potential ban in the U.S. over national security concerns, ad experts said. The short-form video app has already been banned from government-issued phones in multiple countries. Two media buyers at two different major ad agencies told Reuters that Washington's scrutiny over the app had yet to impact their clients' plans on TikTok. Still, several media buyers acknowledged the threat of a U.S. ban would be the "elephant in the room" during the advertiser presentation. TikTok said it is addressing advertiser concerns "head on in an open, fact-based and ongoing dialogue."
☆ From Amazon to The Trade Desk, experts predict these companies will be the most active acquirers of advertising businesses next year
  + stars: | 2022-12-27 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +7 min
There's a strong interest from acquirers in hot trends like commerce media and data consultancy. Experts predicted the companies most likely to be acquirers of advertising businesses in 2023. Many industry observers expect advertising industry M&A deal volume and value to be down next year due to volatile macroeconomic conditions. Experts across the advertising industry — from consultants, to agency executives, analysts, investors, and adtech leaders — named the companies likely to be active in the advertising M&A market in 2023 and why. Apple could make an under-the-radar adtech acquisition for its sleeping giant advertising businessIndustry insiders predict Apple has big plans for its $5 billion-and-growing advertising business next year.
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