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Shopify quietly announced a program last week where it will buy Google and Meta ads on behalf of its merchants. This new program, called Shop Campaigns, is the first time Shopify is providing full marketing services for its merchants. However, Shopify Audiences is only available to Shopify's large enterprise merchants to help supplement their existing ad campaigns. Shopify claims that Shop Campaigns have helped brands like Thrive Cosmetics and Caraway acquire more than 1 million customers. He compared Shopify Campaign to Meta's now defunct Audience Network, where Meta placed ads on publishers' websites outside of Meta.
Persons: Shopify, Baranauskas, , Glen Coates, James Borow, spender, Meta, They're, Borow, Mike Ryan Organizations: Google, Meta, Business, Audience Network, Facebook Locations: adtech, Meta, Shopify
Shopify has been doubling down on software to make it easier for its engineers to build software. CEO Tobi Lütke said during the investor day presentation that the goal was to bring "product thinking to everything in the business." Shopify executives showed several screenshots of GSD during the investor day presentation. "We build software. We spend a lot of our time building software to build software."
Persons: Shopify, Tobi Lütke, Lütke, Kaz Nejatian, Glen Coates, Nejatian, Tesla Organizations: Business
As Shopify's app ecosystem matures, it's becoming a make-or-break moment for some developers and partners. If they succeed in the public markets, it's a positive sign for the Shopify ecosystem. Upcoming IPOs will be a testSome Shopify ecosystem companies are eying the public markets, even in a year when IPO activity has been slow. That will make it even more important for Shopify's app partners to ensure their solution is differentiated from competitors. "This shared focus is why we're committed to ensuring a healthy Shopify ecosystem that fosters innovation, scale, and speed."
Persons: Shopify, it's, it'll, Amit Jhawar, Ben Parr, Parr, lockdowns, Sid Murlidhar, we're, Chris Wattie, Jhawar, Glen Coates, It'll, Chris Grouchy, Convictional, Roger Kirkness, Rick Watson Organizations: Shopify, Reuters, Shopify Ventures, Global, RMW Commerce Consulting Locations: Klaviyo, Ottawa , Ontario, Canada, Shopify
Here are the people leading the e-commerce company through its next phase. Leinwand was previously senior vice president of engineering at Slack, and before that he was CTO at ServiceNow. Tia Silas, chief human resources officerTia Silas, Shopify's chief talent officer. John Asante, chief information-security officerJohn Asante, Shopify's chief information-security officer. Bobby Morrison, chief revenue officerMorrison joined Shopify as chief revenue officer — a new role for Shopify, reporting to the COO — in August.
Here are the people leading the e-commerce company through its next phase. Leinwand was previously senior vice president of engineering at Slack, and before that he was CTO at ServiceNow. Tia Silas, chief talent officerTia Silas, Shopify's chief talent officer. John Asante, chief information-security officerJohn Asante, Shopify's chief information-security officer. Bobby Morrison, chief revenue officerMorrison joined Shopify as chief revenue officer — a new role for Shopify, reporting to the COO — in August.
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