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Top related persons:
Giovanna Gonzalez - 2 TikTok - 2 Joe Biden - 1 I’m - 1 ” Giovanna González - 1 Lukas Battle - 1 Lukas - 1 It’s - 1
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Search resuls for: "Giovanna Gonzalez"


3 mentions found


☆ TikTok doubles ad buy to fight potential U.S. ban as Congress moves to fast-track legislation
  + stars: | 2024-04-18 | by ( Brian Schwartz | ) www.cnbc.com   time to read: +1 min
TikTok more than doubled its ad spend to over $4.5 million in a campaign to combat a potential U.S. ban as Congress looks to fast-track legislation to push parent company ByteDance to divest the social media app. TikTok has spent over $2.5 million on television ads alone since March, according to data from AdImpact. The popular social media company has spent almost $900,000 on digital advertisements, according to the data. The data from AdImpact in late March showed TikTok initially purchased $2.1 million in advertising. TikTok's boosted ad spend could act as a last stand as the new bill appears to have key support in the Senate.
Persons: Giovanna Gonzalez, TikTok, Joe Biden Organizations: U.S, Capitol, Foreign Locations: Chicago, Washington , U.S, AdImpact, Ukraine, Israel, TikTok
☆ TikTok Turns to Creators to Fight Possible Ban
  + stars: | 2024-03-14 | by ( Sapna Maheshwari | Yiwen Lu | ) www.nytimes.com   time to read: 1 min
Facing a possible ban in the United States, TikTok has scrambled to deploy perhaps its most powerful weapon: its creators. The hugely popular video service began recruiting dozens of creators at the end of last week, asking them to travel to Washington to fight a bill being debated in Congress. Under the proposal, TikTok’s Chinese owner, ByteDance, would need to sell the app or it would be blocked in the United States. Many of the creators have met with lawmakers and posted videos about their opposition to the bill with the hashtag #KeepTikTok, often with the irreverent humor the app is known for. “So old white people boomers we call Congress-people are trying to ban TikTok, and I’m not having it,” Giovanna González, a TikTok creator better known as @TheFirstGenMentor, posted in a video on Tuesday, with the U.S. Capitol visible in the distance behind her.
Persons: TikTok, I’m, ” Giovanna González Organizations: U.S, Capitol Locations: United States, Washington
☆ Loud budgeting is in, quiet luxury is out. Meet the TikToker who started the financial trend
  + stars: | 2024-02-05 | by ( Vanessa Yurkevich | ) edition.cnn.com   time to read: +6 min
“Loud budgeting is a new concept I am announcing for 2024, it’s the opposite of quiet luxury,” he said in the TikTok post, posted on December 29. In this screen grab taken from a viral video by Lukas Battle, the comedian talks about the 'loud budgeting,' trend, versus 'quiet luxury.' In an online world where luxury and opulence are constantly on display — and unattainable for most people — “loud budgeting” makes being on a budget cool and acceptable. It’s the inverse of “quiet luxury,” which flourished on social media last year and promoted not flaunting your wealth or being understated about it. But loud budgeting could be a reckoning for brands who have found success in social media marketing.
Persons: Lukas Battle, Lukas, It’s, ”, they’re, Vivian Tu, Rich, ” Tu, Giovanna Gonzalez, “, Gonzalez, “ I’m, Michael Hershfield, Tu, it’s Organizations: New, New York CNN, CNN, TIAA Institute, Wall, P Global Market Intelligence, “ Locations: New York, Cabo, “
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