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The five secrets to Ferrari’s success as a luxury brand
  + stars: | 2024-07-04 | by ( Robert Frank | ) www.cnbc.com   time to read: +10 min
In this article RACE-IT Follow your favorite stocks CREATE FREE ACCOUNTwatch nowIn the world of luxury, Hermès is arguably the gold standard. Analysts predict Hermès could surpass Louis Vuitton in revenue within the next three years as the world's largest luxury brand. There is one luxury company, however, that has raced past Hermès when it comes to growth and brand cache – Ferrari. To better understand what makes Ferrari a luxury brand, CNBC traveled to Ferrari headquarters in Maranello, Italy, to interview the company's CEO, Benedetto Vigna. "A luxury company is a company that is using technology, innovation, storytelling, heritage, everything, with the ultimate goal to feed that emotional side that we all have."
Persons: Birkin, Louis Vuitton, Hermès, Enzo Ferrari, Ford, Ferrari, Bernstein, Luca Solca, Benedetto Vigna, Robert Frank, Vigna, Adam Jeffery, Solca, Ferraris, Martyn Lucy, Bernard Arnault, Crystal Lau, Francesca Volpi Organizations: Ferrari, New York Stock Exchange, General Motors, CNBC, Ferraris, Goodwood Festival, Getty, Spiders, Rolex, Hermès, Bloomberg Locations: Maranello, Italy, Geneva, Chichester , England, it's, California, Roma
The Atlas Lions made history as the first African team to reach a World Cup semifinal. They made history as the first all-female refereeing crew for a men's World Cup match. It was Morocco's first World Cup win since 1998 — and its third-ever at the tournament. Less spoken about is that they also rate better on television than the men do in the World Cup. We’ll just have to wait and see, though with the US, Canada and Mexico hosting the 2026 World Cup, soccer isn’t going away anytime soon.
CNN —Goalkeeper Dominik Livaković made himself a national hero as Croatia beat Japan on penalties 1-1 (3-1) to reach the World Cup quarterfinals. Marko Djurica/ReutersJapan’s heartbreakDespite its defeat, Japan can look back at an impressive World Cup campaign. They made history Thursday as the first all-female refereeing crew for a men's World Cup match. Mbappé was one of the leading stars of the team's World Cup triumph four years ago. He also became just the third goalkeeper to save three penalties in a single World Cup shootout.
CNN —France was made to work hard for its place in the World Cup quarterfinals, overcoming an improved Poland side 3-1 thanks to goals from Olivier Giroud and Kylian Mbappé. That is Mbappé’s fifth goal of Qatar 2022 and already his ninth World Cup goal overall, breaking Pelé’s record of seven World Cup goals scored before the age of 24. They made history Thursday as the first all-female refereeing crew for a men's World Cup match. Issei Kato/Reuters Kylian Mbappé scores his second goal on November 26, leading France to a 2-1 victory over Denmark. Mbappé was one of the leading stars of the team's World Cup triumph four years ago.
CNN —In a World Cup of surprises, Japan has played a leading role in headline-making shock results. Croatia is a team undefeated in nine of its last 10 World Cup matches. They made history Thursday as the first all-female refereeing crew for a men's World Cup match. Frappert became the first woman to referee a men's World Cup match. It was Morocco's first World Cup win since 1998 — and its third-ever at the tournament.
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