Tesla plans to begin delivering its much delayed, highly anticipated Cybertruck pickup to customers on Thursday, entering one of the most lucrative but competitive segments of the auto industry.
With its stainless steel body and sharp angles, the Cybertruck is unlike pickups from Ford Motor, General Motors and Ram that dominate the market.
It is Tesla’s first completely new passenger vehicle in more than three years but arrives long after other automakers began selling battery-powered pickups.
Will it steal customers from traditional automakers, appeal to a different crowd or become a costly flop?
“It looks like something lowered from the lunar module to collect rocks on the moon.”
Tesla, Ram, ”, Ben Rose
Ford Motor, General Motors, Battle, Research