In 2023, her first full year of embracing the status of "influencer," Frankel earned $3.2 million in endorsement deals, according to documents reviewed by BI.
Bethenny Frankel, the "accidental influencer"Despite her path to that success through reality TV, she calls herself an "accidental influencer."
Photo by Heidi GutmanFrankel's path from reality TV to Skinnygirl to actingFor the unfamiliar, Frankel wasn't just in reality TV — she made Housewives history when she founded Skinnygirl Cocktails and then sold it in 2011.
The deal was big enough to prompt networks to include so-called "Bethenny Clauses" in reality TV contracts, which require reality stars to give the networks a cut of businesses promoted on air.
"I left reality TV and honestly thought the faucet would turn off because that's what happens, and I was fine with that," she said.
Persons:
—, Bethenny Frankel, Thomas, Frankel, Fred Flinstone, — Frankel, she's, She's, Dunkin, TikTok, CoverGirl, Frankel doesn't, Heidi Gutman, Frankel wasn't, Frankel haven't, Lady Gaga, Addison Rae, that's
Organizations:
Service, Business, Housewives, New, Bravo, BI, Brands, L'Oreal, YouTube, SEC
Locations:
New York, TikTok