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Fernando Machado - 1 Burger King - 1 Machado - 1 you've - 1 It's - 1 Burger - 1 victimize - 1
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NotCo - 1 Activision Blizzard - 1 Burger King - 1 Activision - 1

Search resuls for: "Fernando Machado"


2 mentions found


☆ Fernando Machado, CMO of NotCO, talks about what marketers overlook while trying to embed DEI into their campaigns
  + stars: | 2023-06-20 | by ( Michael Kaminer | ) www.businessinsider.com   time to read: +4 min
Fernando Machado is the CMO of NotCo, formerly of Burger King and Activision Blizzard. This article is part of CMO Insider, a platform that explores how the role of chief marketing officer is evolving. Fernando Machado, CMO of NotCo, a plant-based food company, is known for his bold campaigns at Burger King and Activision Blizzard.His repertoire has often tackled current social issues like LGBTQ rights and representation of other minoritized groups. In an conversation with Insider, Machado explains what most marketers overlook and how they can align their DEI strategies with agency partners. At Burger King, we had agencies sign a pledge to reach certain targets [around diversity], but only because we had targets ourselves.
Persons: Fernando Machado, Burger King, Machado, you've, It's, Burger, victimize Organizations: NotCo, Activision Blizzard, Burger King, Activision Locations: Burger
☆ AI Food Startup NotCo Hires Activision’s Fernando Machado as CMO
  + stars: | 2023-03-13 | by ( Patrick Coffee | ) www.wsj.com   time to read: +1 min
NotCo co-founder and Chief Executive Matias Muchnick, right, with Chief Marketing Officer Fernando Machado. Mr. Machado will develop a marketing plan to help the plant-based food startup break through into the U.S. market, according to Mr. Muchnick. The Not Co. or NotCo, a Chilean startup that uses artificial-intelligence technology to produce plant-based foods that mimic dairy and meat products, has hired Fernando Machado as chief marketing officer. He succeeds Flavia Buchmann, who left the company in late 2022. NotCo has also brought on an unnamed U.S. general manager to work alongside Mr. Machado and will announce that hire in the coming weeks, according to a company spokeswoman.
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