It also gets you one of the best gift bags in the business.
For the 25th consecutive year, Grammy performers and presenters will receive a massive gift bag courtesy of Los Angeles-based marketing company Distinctive Assets.
Unlike the famous Oscars gift bag, which only goes to a select few nominees, Distinctive Assets founder Lash Fary says that 145 individuals will receive this year's Grammy bag.
Most recipients will receive their bags — large duffels stuffed full of nearly 60 products — during rehearsals for the show.
"As talent leaves rehearsals, the bag goes into the back of their car."
Persons:
Dyson, Lash Fary, Fary
Organizations:
Los, CNBC
Locations:
Los Angeles