Over the past few years, as electric vehicle sales increased substantially and car companies announced an onslaught of new battery-powered models, it seemed that electric cars were a near-term inevitability.
Hertz is selling off about a third of its electric cars and Audi is slowing its transition to E.V.s.
But there’s also a more subtle issue at play, one that won’t be easily resolved: Electric cars are too boring.
On the list of things wrong with the world, “electric cars are dull” isn’t in the Top 5.
Driving, as we all knew it before the arrival of mass-market electric cars a little more than a decade ago, involved familiar rituals that carved out a place in our collective psyche.
Persons:
Tesla, Hertz, there’s, revel
Organizations:
Ford, Audi, Chrysler Pacifica
Locations:
upshifts