He likes the logo, which he said is close enough to the @ sign to feel familiar to viewers but distinctive enough to attract their attention. She said she would have tried to put the letter “T,” for “Threads,” at the center of the logo instead. Like most modern corporate icons, the Threads logo is required to be highly adaptable. The design may also be aimed to improve Meta’s damaged public image, said Michael Evamy, the author of “Logo,” an anthology of corporate brands and logos. The loopy design of the Threads logo appears friendly and nonthreatening, Mr. Evamy said.

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Persons: Janoff, Jessica Walsh, ”, Michael Evamy, Evamy