In print-on-demand selling, people create designs on blank templates — T-shirts, mugs, tote bags — and wait for people to order them. And the print-on-demand store brought in more than $766,000 since 2020, according to documents by CNBC Make It. Johnson estimates a third of her store's revenue was profit, until she closed the shop earlier this month. A publicity-led influx of views lowered her store's sales conversion rate, jeopardizing her spot in Etsy's search algorithms, she says. She's already started a new print-on-demand store, she says.

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Persons: Cassiy, Johnson, Etsy didn't, She's Organizations: YouTube, CNBC