This weekend at the box office is all about atomic bombs and blonde bombshells.
Typically when two big movies from two different studios hit theaters at the same time, it's a competition for ticket sales.
Heading into the weekend, "Barbie" is expected to capture at least $90 million in domestic ticket sales, with some box office analysts projecting the film could tally upwards of $140 million.
Major movie chains have indicated that ticket sales are strong for both films this weekend and additional shows have been added to accommodate demand.
"Going into this weekend anticipation has been very high for both 'Barbie' and 'Oppenheimer,'" said Jeffrey Kaufman, chief content officer at Malco Theatres.
Persons:
That's, Oppenheimer, Erik Davis, It's, Barbie, Jeffrey Kaufman, Greta Gerwig, Bird, Hollywood's, Audiences, Stanley Kubrick's, Margot Robbie, Ken, Ryan Gosling
Organizations:
Warner Bros, Mattel, AMC Theatre, National Association of Theatre, Malco, Academy
Locations:
Barbie