Rivian's "one more thing" was a nod to Steve Jobs' habit of teasing a last product reveal at events.
Scaringe stunned his audience with the reveal of the R3 midsize crossover, catching the audience by surprise.
That comment — and perhaps the whole surprise reveal — was a thinly veiled reference to Apple cofounder Steve Jobs' habit of making last-minute product announcements, introducing "one more thing" after seemingly finishing his keynote speech.
AdvertisementBut the R3 wasn't the only surprise that Scaringe had up his sleeve, who added that "there's one more thing."
The Rivian R3X performance variant Elliot Ross Studio, INCWith his double-surprise reveal, Scaringe seems to have taken Jobs' penchant for theatricality to heart.
Persons:
RJ Scaringe, Steve Jobs, Scaringe, —, Rivian, Tim Cook's, Elliot Ross
Organizations:
Service, Apple, Apple Watch, Air, MacBook, Elliot Ross Studio, INC