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REUTERS/Mike Blake (UNITED STATES - Tags: BUSINESS) Acquire Licensing RightsNEW YORK, Aug 25 (Reuters Breakingviews) - Tupperware Brands (TUP.N) is struggling to stop the rot. As much as technology has remade business strategies over the past 77 years, Facebook owner Meta Platforms (META.O) leans on a comparable one. Enter Brownie Wise, the saleswoman credited with pioneering the “Tupperware effect” of teaching women how to flog to their friends by hosting themed gatherings in their living rooms. Ironically enough, in the interim Tupperware also become the product of another modern network effect, a meme stock, or a highly speculative online investment. Tupperware has about a quarter of the active salesforce it did at the end of 2012, the same year Facebook bought Instagram.
Persons: Mike Blake, UNITED, , Earl Tupper, Tupperware, Brownie Wise, Tammy Hembrow, June Cleaver, influencers, Jeffrey Goldfarb, Sharon Lam, Aditya Sriwatsav Organizations: Safeway Inc, Reuters, Tupperware, Meta, Pew Research, Facebook, Brands, Thomson Locations: Encinitas , California, Vons, Australian, Tupperware’s
Tupperware might be the latest meme stock after more than tripling in value within a week. Shares in the embattled food container maker more than tripled since July 20 to just over $3, leaving many to wonder whether it might be the latest "meme stock." According to data from Marketwatch, 27% of Tupperware shares that are available to trade have been "shorted" by investors. The amount of short interest in Tupperware has indeed fallen more than a quarter this year amid apparent interest from retail investors. On r/WallStreetBets, the birthplace of the meme stock craze, members were giddily comparing the stock to Bed Bath & Beyond, the now-bankrupt homeware chain that had captivated certain investors since 2021.
Persons: Earl Tupper, didn't, Neil Saunders, Saunders, I've, Tupperware Organizations: Marketwatch, Orlando Business Journal, BlackRock, Orlando Business, Bed Locations: freefall, Tupperware
Opinion: From Woody Woodpecker to Mickey Mouse
  + stars: | 2023-04-30 | by ( Richard Galant | ) edition.cnn.com   time to read: +13 min
We’re looking back at the strongest, smartest opinion takes of the week from CNN and other outlets. The term is credited to animator Walter Lantz, the creator of Woody Woodpecker. “While I would love to see a progressive in the White House, I am terrified of another Donald Trump presidency. Mickey Mouse warBill Bramhall/Tribune Content Agency“President Franklin Roosevelt launched a war against the Great Depression,” noted Julian Zelizer. “Women still have less access to the internet, with men being 21% more likely to be online than women globally.
Tupperware was developed by Earl Tupper, who founded a plastics manufacturing company in Leominster, Massachusetts, during the Great Depression. TupperwareTupper was born in New Hampshire in 1907. While he wasn't a great student, he spent a lot of his early life sketching out inventions in a notebook, such as a comb with a belt clip and a fish-powered boat, according to PBS's "American Experience." His inventions didn't lead to financial success, so Tupper started a landscaping business to support himself and, later, his wife and children, per "American Experience." Then, during the Great Depression, he started working in the plastics industry and eventually founded his own company in Leominster, which was a manufacturing hub at the time.
Tupperware stereotyped women as much as it empowered themTupperware parties became popular social and marketing events in the 1950s and 60s. They wanted to present an upscale version of themselves because these were also events where women were recruited into the Tupperware sales force,” he said. Tupperware products were the centerpiece of the event, carefully stacked and presented to be shown off. Wise, a divorced single mother living in Florida, held her own Tupperware parties in the 1940s and 50s and became a budding entrepreneur. Like Blockbuster, the Tupperware brand will never go away,” he said.
Tupperware Brands boxes itself into a corner
  + stars: | 2023-04-10 | by ( ) www.reuters.com   time to read: +2 min
TORONTO, April 10 (Reuters Breakingviews) - Tupperware Brands’ (TUP.N) options are looking less airtight. As with other direct selling companies, it casts doubt over its business model, as well as how speedily it can remake itself as consumer habits shift. An earnings misstatement, which has left it late in filing its annual report, could cause creditors to declare Tupperware has violated its debt covenants. Even if Tupperware can appease its creditors or find new investors, the rise of e-commerce has dented the fortunes of companies that lean on direct selling. Compared with the company’s heyday, customers have more options for food storage, more places to buy from, and less time for Tupperware parties.
Tupperware products became available in 1946 when chemist Earl Tupper first offered a plastic container with an airtight lid. Tupperware Brands Corp. on Friday said it engaged financial advisers to improve its capital structure. The food-storage container company said the advisers will assist in securing supplemental financing. Tupperware also said it’s reviewing its real-estate portfolio and is exploring right-sizing efforts, among other measures.
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