The greatest interest was in shopping discounts (50%); 45% expressed interest in a bundle of more than one streaming service. "There's a way to differentiate yourself by tapping into those opportunities," he said of respondents' interest in other services. Of all countries surveyed, the appetite for streaming bundles was the strongest in the US, with 59% interested in streaming packages that included other streaming services or broadband/internet. Disney offers Disney+, ESPN+, and Hulu for one price and is in the process of migrating Hulu content into Disney+. EY also asked about recent price hikes for streaming services and found rising subscription fees haven't caused widespread cancellations.

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Persons: EY, Tom Loozen, Peacock, HBO Max, David Zaslav, They're, Bob Iger, Loozen Organizations: EY Global Telecommunications Leader, Media, Comcast, Warner Bros, Discovery, AMC, Paramount, Walmart, Sky . Disney, Disney, ESPN, HBO, Apple, Hulu, Star, Paramount Global, Showtime Locations: Canada, EU, Asia, Hulu