McDonald's lost its chicken Big Mac trademark rights in the EU on Wednesday.
The trading bloc's General Court ruled in favor of Supermac's, an Irish fast-food chain.
AdvertisementMcDonald's will no longer have the right to call its chicken burgers Big Macs in the European Union following a landmark ruling by one of the trading bloc's top courts.
On Wednesday, the Luxembourg-based General Court ruled against the fast-food giant and in favor of Supermac's, an Irish takeaway chain.
The case centered on a 2017 application that Supermac's made to the European Intellectual Property Office (EUIPO) to remove its American rival's "Big Mac" trademark.
Persons:
McDonald's, —
Organizations:
EU, Service, Union, Intellectual Property, Business
Locations:
Irish, Luxembourg