"Looksmaxxing" is the Tiktok trend taking hold among some young men who want to be better-looking. The New York Times wrote about the trend, which has shifted from a friendlier version on Tiktok, where handsome men give basic advice. The story points out that much of the TikTok version of the trend is simply helpful, basic advice, and the target audience is often young teenage men — a demographic that can be hygienically challenged. Calling these basic tips "looksmaxxing" — and treating it like getting "facial gains" — is silly. But this is the first time we're seeing swaths of young men gathering online to talk about it with these meme-y terms like "mogging" (looking hotter than someone else).

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Persons: —, looksmaxxing, Latham, Dillion Latham, — they're, It's, Looksmaxxers Organizations: Service, The New York Times, GQ, 4chan Locations: British