College students around America are beginning the trek back to campus.
A precursor to that journey is the back-to-school shopping season, and this year it's estimated to hit a record-breaking $94 billion for college students.
Inflation is driving the price of school supplies up, but it's a TikTok trend that may be fueling a part of the high spending for college students.
Back-to-school shopping is also used as a barometer to gauge potential holiday spending.
Watch the video above to find out more about the TikTok trend fueling back-to-college spending.
Persons:
Simeon Siegel
Organizations:
National Retail Federation, BMO
Locations:
America, U.S