The data, compiled by NielsenIQ, showed overall sales volumes for shower gel, tampons, dishwashing products, laundry detergent and toilet paper declined in the year ended Sept. 17. Reuters GraphicsMajor brands like Ariel laundry detergent and Dove soaps have for years dominated the market versus retailers' private label goods. But the NielsenIQ data shows volumes for private label personal products are inching up while those for big brands decline. For instance, shower gel volumes fell 6% overall and 10% for big brands but rose 14% for private label products. Similarly, while laundry detergent volumes were down about 2% across the category and fell 10% for big brands, they surged 28% for private label brands.

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Persons: Sarah Meyssonnier, NielsenIQ, Anton Delbarre, Emmanuel Macron's, Bernstein, Bruno Monteyne, Alexandre Bompard, Henkel, Eurocommerce, Richa Naidu, Helen Reid, Matt Scuffham, Catherine Evans Organizations: Carrefour, REUTERS, Unilever, Reuters, Nestle, Pepsico, Reuters Graphics, Consumer, Procter, Gamble, Delbarre, Thomson Locations: Montesson, Paris, France