But with the rising cost of living, Joe is apprehensive about the future. His experience echoes that of many HIFIs, a group of Americans who are defined as high income, financially insecure. Joe doesn't feel wealthy, despite a six-figure incomeRight before the pandemic, Joe estimates he and his wife made about $150,000 together. And, despite his household income, Joe doesn't feel wealthy. He doesn't feel like he's saved enough in his 401(k), and he worries his current spending will hurt his future.

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Persons: —, Joe doesn't, Joe, we're, Zers, Gen Zers, Debra Kaplan, Kaplan, they're, We're Organizations: Service, Business, BI Locations: Austin