Lapse, a buzzy social media app that wants to rival Instagram, is set to raise fresh funding, Business Insider understands. Based on the number of shares allocated, the company has raised approximately £24.48 million, $31 million. One London-based source familiar with the deal said Lapse was set to secure around $30 million. A look at the Lapse app. It aims to help satisfy the demand for more authenticity on social media.

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Persons: Instagram, Jacob Andreou, Ben, Dan Silvertown, Plural's Ian Hogarth, Dmitry Tokarev Organizations: Business, Meta, Greylock Ventures, Facebook, Companies, Octopus Ventures, Redbus Ventures Locations: London