To some, a purse with its tags still on in an aisle where it may not belong looks like a piece of discarded inventory. Videos of TikTok users joking about going into baby aisles to search for and take money from baby products have racked up millions of views since the trend took off. Cecily Bauchmann, a TikTok creator with 2.2 million followers, was the first to take action after seeing Gonazalez's video. The video brought her to tears because it reminded her of times when she experienced financial strain while providing for her family. “I hope that in this [trend] parents, caretakers, moms, dads would feel in a moment that there is a financial burden lifted off of their shoulders,” Bauchmann said.

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Persons: DeNaesha Gonzalez, —, Gonzalez’s TikTok, ” Gonzalez, Gonzalez, Courtney Olson, ” “, you’ve, Cecily Bauchmann, “, ” Bauchmann, ” Organizations: NBC News Locations: ”