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Molson Coors Gavin Hattersley - 1 CNBC's Jim Cramer - 1 Hattersley - 1 Molson Coors - 1 Hard Seltzer - 1 " Hattersley - 1
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☆ Molson Coors CEO touts nonalcoholic beverages: 'We’re moving beyond beer'
  + stars: | 2023-10-04 | by ( Julie Coleman | ) www.cnbc.com   time to read: +1 min
CEO of Molson Coors Gavin Hattersley told CNBC's Jim Cramer on Wednesday the company is investing in nonalcoholic offerings as consumers trend toward health and wellness. Hattersley said some consumers — especially younger people in their 20s — are focusing on wellness, but that this change in behavior plays into the company's strategy. Molson Coors is known for beverages including Miller Lite, Blue Moon, Topo Chico Hard Seltzer and the eponymous Coors Lite. "We're moving beyond beer, we're moving into 'non-alc' products, whether those are energy drinks, whether they're nonalcoholic beers," Hattersley said. And according to Hattersley, Molson Coors' brewers have been able to make the popular beer's nonalcoholic offering taste very similar to the real thing.
Persons: Molson Coors Gavin Hattersley, CNBC's Jim Cramer, Hattersley, Molson Coors, Hard Seltzer, " Hattersley Organizations: Molson, Wednesday, Miller, Coors Lite, Molson Coors
☆ Molson Coors told to pull Miller Lite ad that implies rival light beers 'taste like water'
  + stars: | 2023-02-26 | by ( Jyoti Mann | ) www.businessinsider.com   time to read: +2 min
Molson Coors has been told to pull an advert that implies rival light beers "taste like water." The NAD recommended that Molson Coors discontinue its 2022 ad promoting Miller Lite that said "light beer shouldn't taste like water. The 15-second spot shows a man cycling up a hill before stopping and pouring an "extremely lite beer" on himself. In 2019 AB InBev was sued by Molson Coors over a Super Bowl ad campaign highlighting the use of corn syrup in the brewing process for Miller Lite and Coors Lite. Molson Coors and AB InBev didn't immediately respond to requests for comment from Insider made outside normal working hours.
☆ Miller Lite is selling a Christmas tree stand that doubles as a beer keg
  + stars: | 2022-11-03 | by ( Jennifer Korn | ) edition.cnn.com   time to read: +1 min
New York CNN Business —Miller Lite has quite a gift waiting under the tree for beer lovers this year: a new Christmas Tree Keg Stand. The tree stand – basically a small table used to support the tree – can fit around a quarter-barrel keg beneath it. The design “makes it seem as if beer is being poured from the tree,” Sarah Showak, associate marketing manager at Miller Lite, said in a company blog post Wednesday. The holiday line is meant to target consumers during a season that traditionally boosts liquor sales in general, at the expense of beer, according to the blog post. Miller Lite is a unit of Molson Coors (TAP), a beverage giant that also owns brands that include Coors Lite and Blue Moon.
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