On an afternoon this spring, James Hirschfeld, a founder of Paperless Post, was at the company’s Lower Manhattan office surveying moodboards for digital invitation designs.
As Mr. Hirschfeld examined the collagelike boards, he recalled a meeting about the design of new children’s invitations.
Mr. Hirschfeld, 38, with his older sister, Alexa Hirschfeld, 40, started Paperless Post in 2009, when they were 23 and 25.
He was a senior at Harvard and she was working at CBS as a second assistant to the anchor Katie Couric.
Paperless Post has also earned fans in the heritage stationery businesses it sought to disrupt, collaborating with brands like Crane and Cheree Berry on digital products.
Persons:
James Hirschfeld, Annie Atkins, Wes Anderson, Hirschfeld, “, ’ ”, Alexa Hirschfeld, Katie Couric, Crane, Cheree Berry
Organizations:
Paperless, Harvard, CBS
Locations:
Manhattan