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Search resuls for: "Charles Bergh"


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But jeans can be more divisive, with some even saying to never wash them. "I never said don't wash your jeans," he clarified in conversation with CNBC's Christine Tan as part of the "Managing Asia" show broadcast last month. Bergh still doesn't use a washing machine to clean his denim. "True denim heads, people that really love their denim, will tell you to never put your denim into a washing machine. This means keeping jeans on in the shower and covering them in soap as you would your body, Bergh explained.
Persons: Levi Strauss, Charles Bergh, CNBC's Christine Tan, Bergh, doesn't, I've Locations: Asia
Bergh became CEO of Levi's in 2011 at a time when sales and brand loyalty were faltering. "The easiest way to change the culture is to change the people," Bergh told CNBC in an interview. Bergh became president and CEO of the company in 2011 when sales were faltering and brand loyalty was fading. Although he had a tough stance on firing, Bergh said that there were still times when he didn't act quickly enough to remove people who weren't the right fit. When asked about his biggest regrets, Bergh replied: "This is a corny saying and it gets said a lot, but probably not exiting people soon enough when I knew that there was something not right."
Persons: Charles Bergh, Bergh, , Levi Strauss, Chip Bergh, CNBC's Christine Tan, Tan, " Bergh, it's, Michelle Gass Organizations: CNBC, Service
I had 11 direct reports, and in the first 18 months, nine of them were gone," Charles Bergh, CEO of Levi's Strauss, said. Still, Bergh told CNBC's Christine Tan that his biggest regret was not firing the wrong people fast enough. Charles Bergh, CEO of Levis Strauss & Co., speaks during the 2015 Fortune Global Forum in San Francisco, California, U.S., on Tuesday, Nov. 3, 2015. Expanding footprint in AsiaOne promising area for Levi's growth is its expansion in Asia. Sopa Images | Lightrocket | Getty Images
Persons: Charles Bergh, Levi's Strauss, Bergh, CNBC's Christine Tan, Levis, Levi's, it's, Edward Berthelot, " Bergh, Levi Organizations: Levis Strauss &, Global, Bloomberg, Getty, New York, CNBC Locations: Midtown Manhattan, San Francisco , California, U.S, New, New York City, Asia, Hong Kong
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