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☆ Meta and Google have become new allies for retailers in their battle to steal ad dollars from Amazon
  + stars: | 2024-06-28 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +6 min
Read previewRetailers have new friends in their battle to steal ad dollars from Amazon: Meta and Google. And Kroger inked a deal to sell targeted Meta ads for grocery-focused brands. Instacart is working with YouTube to let advertisers target ads based on someone's shopping behavior on Instacart. Kroger Precision Marketing's Pratt said that Kroger is also pitching Meta ads to social advertisers as performance ad formats. Advertisers typically buy social ads to increase big branding goals like awareness, but retailers want to prove that social ads also drive sales.
Persons: —, Kroger, Ross Walker, Walker, Andrew Lipsman, Cara Pratt, Instacart, Shopify, Andrius Baranauskas, Baranauskas, Marketing's Pratt, Lipsman Organizations: Service, Google, Meta, Business, Amazon, Retailers, Media, Kroger, Marketing, Kroger Precision Marketing, YouTube Locations: Canada, Acadia, Shopify
☆ Kroger, Albertsons, and Instacart are all racing to snap up an $11 billion chunk of the retail media market
  + stars: | 2024-01-30 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +3 min
Offsite ads currently make up about 15% of retail media spend and are expected to make $11 billion this year, according to Insider Intelligence, increasing to $24 billion by 2027. Kroger works with adtech firms like Magnite, PubMatic, and OpenX to sell streaming ads targeted with retail data. Retailers are riding the death of cookies and streaming TVBy increasing the audiences that see their ads, retailers are betting they can seize two major opportunities. "When cookies come out of the marketplace, where retail media shines is that we all offer large audiences of real people doing real things," said Kristi Argyilan, SVP of retail media at Albertsons Companies. Using retail data, they can target specific groups — like moms who buy specific products at the grocery store every week.
Persons: —, It's, Andrew Lipsman, Roku, Kroger, Lipsman, Kristi Argyilan, Cara Pratt Organizations: Service, Intelligence, Business, Walmart, Brands, Albertsons Companies, Disney, Kroger Precision Marketing
☆ Retail advertising surged in 2022 — but in 2023, these new ad businesses will need to steal TV ad budget to survive
  + stars: | 2022-12-16 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +5 min
Retailers will face more competition for ad dollars with smaller ad budgets from marketers in 2023. WPP's media buying unit GroupM said that retail media brought in $110 billion this year and is on track to generate $160 billion by 2027. But 2023 will be the year that determines which retail ad businesses will win and which will lose. But some retailers are trying to grow their retail media businesses by separating those two, so retail ads are no longer part of the distribution deal. Retailers are coming for TV budgetsIf retail media budgets increase, other types of ad budgets must get cut.
☆ Google, Meta, Are Losing People to Walmart, Amazon in the Advertising Talent Wars
  + stars: | 2022-09-14 | by ( Lucia Moses | Lauren Johnson | ) www.businessinsider.com   time to read: +3 min
Amazon, Walmart, and others are in a war for talent as they build advertising arms. Amazon recently listed more than 2,800 advertising jobs on its site while Walmart's advertising arm, Walmart Connect, had nearly 1,000 openings. The biggest hirers were Walmart, Amazon, where advertising headcount has grown roughly fourfold in the past two years, and Instacart, per Revelio Labs' data. Walmart started building an ads business, Walmart Connect, in earnest in 2019 and has turned it into a $2 billion-plus revenue stream. Movement of advertising hires to Instacart, Walmart, Amazon, Jan. 2021-present.
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