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☆ AI startups are pitching a new passive-income side hustle: automated videos for YouTube and TikTok
▼ + stars: | 2024-09-10 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

But if you think there's a lot of AI content on TikTok today, buckle up. The output rate ranges anywhere from three auto-posted videos a week to 120 videos a month for a single TikTok or YouTube account. The company charges $30 a month for daily AI-generated videos and $45 to post twice a day. An example of an AI-generated video provided by Faceless.video cited Bible verse Isaiah 41:10 and got thousands of "likes." "My view is that YouTube, TikTok, Instagram, they're not going to really show organically a lot of automated AI content," Sanket Shah, CEO of the video-creation platform Invideo, told BI.

Persons: —, Jesus, Instagram's, It's, Faceless.video, Jacob Seeger, Seeger, TikTok, they're, Shah Organizations: Service, Facebook, Business, YouTube

☆ If the US bans TikTok, China will be getting a taste of its own medicine
▼ + stars: | 2024-03-14 | by ( Laura He | ) edition.cnn.com time to read: +7 min

But American apps have long been barred in China. “The TikTok bill appears likely to become law and China’s displeasure seems ironic, if not hypocritical, given its stance toward American social apps,” said Brock Silvers, managing director at Kaiyuan Capital. The Chinese government has said it strongly opposes a forced sale of TikTok, and it has the legal ability to do so. A man walks past the headquarters of ByteDance, the parent company of TikTok, in Beijing. “While China has completely banned [these] American apps, TikTok enjoys all the benefits of America’s free and open legal and political systems,” he said.

Persons: Hong Kong CNN — TikTok, ByteDance doesn’t, Wang Wenbin, ”, Brock Silvers, Wang, Joe Biden, TikTok, CNN Beijing’s, Trump, Greg Baker, “, Winston Ma, Silvers, Alex Capri, Craig Singleton, “ We’ve, ” Capri Organizations: Hong Kong CNN, US, Foreign Ministry, Google, Kaiyuan, Chinese Commerce Ministry, ByteDance, Trump, CNN, Commerce Ministry, Getty, New York University School of Law, Foundation, National University of Singapore Business School, Foundation for Defense of Democracies, Weibo, Twitter, Facebook Locations: China, Hong Kong, United States, Beijing, TikTok, ByteDance, AFP, Washington, Washington , DC

☆ 25-year-old earns $11,000 a month while training for the Olympic trials: With a 'non-revenue generating sport, you have to get creative'
▼ + stars: | 2024-03-14 | by ( Annie Probert Zachary Green | Annie Probert | Zachary Green | ) www.cnbc.com time to read: +11 min

Add to that the sponsorships funding his pole vaulting season and a growing online personal training business, and Spotswood anticipates earning around $11,000 a month. "I just went home to my parents and was like, 'Where can I do pole vaulting?'" Spotswood first fell in love with pole vaulting in seventh grade and has since embarked on a 12-year career in the sport. Olympic hopefulAfter graduating from Virginia Tech, Spotswood decided to focus exclusively on professional pole vaulting and hopes to qualify for the Olympic trials in June. Looking aheadAfter 12 years of pole vaulting, 2024 is likely Spotswood's last dance.

Persons: Jake Spotswood, Spotswood, Enrique Huaiquil Spotswood, redshirting, Enrique Huaiquil, he's, George Mason, Jake Spotswood Spotswood, He's, George Mason's, I'm, I've Organizations: CNBC, George Mason University, Virginia Tech, University of Alabama, SEC, Alabama, ACC Championships, George, NCAA, Insurance Locations: Fairfax , Virginia, Fairhope , Alabama, U.S, Paris, Fairfax

☆ An exec behind YouTube's new CapCut competitor shares how she got her job and what's next for the editing app
▼ + stars: | 2024-03-04 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +4 min

It turned out her former student was the product director for a new app YouTube was building, and they were looking for a design lead. De la Paz landed the job in 2022. She helped launch in September the mobile-editing app called YouTube Create in a beta version for Android users. De la Paz said her team aims to speak directly to YouTube creators at least once a month for app feedback. AdvertisementThere's a higher expectation from these editing apps now, de la Paz said, because every creator has used an editing app on their phone in some capacity.

Persons: —, De la Paz, de la Paz, la Paz, De la Organizations: Service, Stanford University, Cielo de la, YouTube, LinkedIn, Android, Business, De la Paz Locations: Cielo de, TikTok, Australia, Brazil

☆ VSCO's CEO explains how the app found a profitable and sustainable business model — and breaks down 3 lessons for new social-media startups
▼ + stars: | 2024-02-22 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

The app, which offers a slew of editing tools like filters, became a go-to for influencers and everyday social-media users, rivaling Instagram in cool factor if not in size. VSCO's memberships make up a majority of the company's revenue and it turned a profit in late 2022, Wittman told The Information last year. "VSCO boasts a worldwide community of more than 200 million users," Wittman told BI. Wittman told BI that VSCO is "capital efficient" and a spokesperson confirmed the company is profitable by GAAP standards. Here are 3 lessons VSCO's CEO has for startups entering the social-media arena in 2024:

Persons: Eric Wittman, VSCO, " Wittman, Wittman, ByteDance's, VSCO isn't Organizations: DMs

Read previewTikTok's owner ByteDance is pushing a new campaign this week to promote its Pinterest-like app, Lemon8, according to three sources familiar with the effort. AdvertisementThe "100 Bucket List Ideas" promotion is the latest in a series of pushes by Lemon8 to pay influencers to plug the app. AdvertisementThe company has been using influencer promotions for Lemon8 since early 2023 when ByteDance sought to jump-start app downloads as it rolled out in the US and UK. While Lemon8 has by no means achieved the usage levels of its sister app TikTok, it has gradually gained an audience in the US and abroad. AdvertisementByteDance is also trying to grow other content-creation apps outside of TikTok and Lemon8, including its widely popular CapCut video-editing tool.

Persons: —, ByteDance, influencers, they've, Lemon8 Organizations: Service, Business, Apple, Lemon8, TikTok Locations: Lemon8, TikTok

☆ Learn how to drive performance on TikTok from these award-winning brands
▼ + stars: | 2023-11-10 | by ( Sponsor Post | Created Tiktok For Business With Insider Studios | ) www.businessinsider.com time to read: +9 min

Additionally, there was a significant boost in searches and sales on search channels during the TikTok campaign, with a remarkable 4x increase in daily searches compared to the pre-campaign period. The brand then leveraged TikTok's new end-to-end automation solution Smart Performance Campaign, which maximizes delivery outcomes for businesses. ERGO's campaign shows the effectiveness of scaling your TikTok ad creative to combat fatigue and drive results. If you'd like to learn more about TikTok and the TikTok Ad Awards, sign up for their newsletter. Read about the winners of the Greatest Creative category at the TikTok Ad Awards 2023.

Persons: TikTok, PureGym, Italy Ray, Cosmétiques, Read Organizations: Agency, Nepa, Value Media, Mobile, Orange, Spain ING, Señora, Banking, ING, CPA, Business, Insider Studios Locations: Europe, Germany, France, Italy, Spain, Poland, TikTok

☆ TikTok, Warner Music Group to partner in music licensing deal
▼ + stars: | 2023-07-18 | by ( ) www.reuters.com time to read: +1 min

July 18 (Reuters) - Warner Music Group (WMG.O), the record label conglomerate behind artists such as Radiohead, AC/DC and Madonna, has signed a licensing deal with Chinese short-video app TikTok to boost its social media revenues. The multi-year deal will help Warner Music's artists and songwriters unlock new revenue and marketing opportunities from TikTok's more than 1 billion users, the companies said on Tuesday. Social media platforms like TikTok have seen many new artists go big when content featuring their music went viral, helping them clinch major record deals. The deal licenses the collection of Warner Recorded Music and Warner Chappell Music to TikTok, TikTok Music - the social media app's premium streaming service, video editor CapCut, and TikTok's Commercial Music Library. Reporting by Zaheer Kachwala; Editing by Devika SyamnathOur Standards: The Thomson Reuters Trust Principles.

Persons: Warner, Warner Chappell, CapCut, Zaheer Kachwala, Devika Organizations: Warner Music Group, Radiohead, Social, Warner, Wrestling Entertainment, WWE, Warner Recorded Music, Warner Chappell Music, Thomson

☆ Chinese apps remain hugely popular in the U.S. despite efforts to ban TikTok
▼ + stars: | 2023-05-29 | by ( Lauren Feiner | ) www.cnbc.com time to read: +15 min

But while TikTok has been the one in the spotlight, other Chinese apps that present similar issues are also experiencing massive popularity in the U.S. Gorman said as the U.S. considers the threat posed by TikTok, it will also need to develop a framework for how to evaluate the relative risk of Chinese apps. But in the meantime, U.S. consumers continue to turn to Chinese apps. "And then of course, there's the early growth of Lemon8, which suggests that the appetite for Chinese apps in the U.S. is still growing." And some say the most effective long-term solution for curbing the use of Chinese apps may be fostering an environment for robust alternatives to grow.

☆ Montana governor bans TikTok
▼ + stars: | 2023-05-17 | by ( Samantha Delouya | ) edition.cnn.com time to read: +3 min

Greg Gianforte signed a bill Wednesday banning TikTok in the state. The bill, which will take effect in January, specifically names TikTok as its target, prohibiting the app from operating within state lines. In a statement to CNN, TikTok said it would push to defend the rights of users in Montana. “Governor Gianforte has signed a bill that infringes on the First Amendment rights of the people of Montana by unlawfully banning TikTok, a platform that empowers hundreds of thousands of people across the state. NetChoice, a technology trade group that includes TikTok as a member, called the Montana bill unconstitutional.

☆ TikTok is quietly moving in on record labels' territory and insiders say its ambitions could end up 'pissing off' music partners
▼ + stars: | 2023-05-15 | by ( Dan Whateley | ) www.businessinsider.com time to read: +12 min

Its music ambitions could ruffle feathers at record labels and publishers — unless it pays out. TikTok's app regularly sparks trends that help songs go viral, making it a favorite of marketers at major labels and independents. TikTok works closely with record labels and artists on promotional efforts like livestreamed concerts, in-person performances, and private listening parties with TikTok stars. Spotify has maintained a tenuous relationship with the labels over the years as it's sought to balance profit margins while splitting revenue with artists, labels, and publishers. Still, even as record labels and publishers push TikTok to pay more to music rights holders, they're investing more in the app.

☆ How TikTok is trying to become the music industry's everything app, even if it risks 'pissing off' record labels
▼ + stars: | 2023-04-20 | by ( Dan Whateley | ) www.businessinsider.com time to read: +11 min

☆ The viral success of Bytedance's new app Lemon8 shows just how pointless a TikTok ban would be
▼ + stars: | 2023-04-13 | by ( Paayal Zaveri | ) www.businessinsider.com time to read: +4 min

Amid talk of a TikTok ban, its Chinese parent company Bytedance is pushing a new app in the US called Lemon8. The early success of Lemon8 shows how banning TikTok wouldn't actually solve anything, experts say. As calls for a national TikTok ban escalate, its China-based parent company Bytedance is pushing a new app in the US called Lemon8. In fact, beyond TikTok and Lemon8, Bytedance has another success in its US portfolio: CapCut, a video-editing app. For Lemon8, Bytedance is pushing hard to get creators on the new app.

☆ Brands are chasing TikTok views by jumping in on celebrity memes like the one of Pedro Pascal eating a sandwich. Legal experts say it's a risky move.
▼ + stars: | 2023-04-03 | by ( Dan Whateley | ) www.businessinsider.com time to read: +4 min

TikTok memes of celebrities like Pedro Pascal and Finn Wolfhard have taken off on the app. Legal experts told Insider including a celebrity's likeness in a video can be risky for brands. The app is awash with clips of actors like Finn Wolfhard snapping his fingers or Pedro Pascal eating a sandwich. Legal experts told Insider brand accounts should think twice before adding a famous actor's likeness to a video without their explicit permission. Using celebrity memes in videos isn't the only hazard for brands looking to join TikTok trends.

The last time Cook visited China was in 2019. We also have a thriving App Store,” the Apple chief was quoted as saying in state-run China Daily. On Friday, Cook had posted a picture of himself smiling with customers and staff at the Apple store in the shopping district of Sanlitun on China’s Twitter-like social media site Weibo. “TikTok CEO was under siege at the US hearing, while Apple CEO was enthusiastically welcomed by people at its flagship Chinese store. China’s commerce ministry said Thursday that a forced sale of TikTok would “seriously damage” global investors’ confidence in the United States.

☆ How to get a boost on Instagram? Post 6 stories a day and use its in-app tools, says an influencer who meets regularly with the company. Here's her other advice.
▼ + stars: | 2023-03-24 | by ( Nhari Djan | ) www.businessinsider.com time to read: +6 min

Some of her tips include posting six Instagram stories a day and posting to the grid once a day. Instagram is pushing content made using its own in-app tools and features, according to a creator who got a rundown from the company. Marietta said the Instagram partner manager she spoke with explained that Instagram is working on its editing tools. Instagram also wants creators to use its other in-app features, including its trending audio instead of "outside music," per Marietta. While nine hashtags on a post used to be ideal, Instagram now suggests three to five hashtags, Marietta said.

Both are owned by Beijing-based parent company ByteDance, but Douyin launched before TikTok and became a viral sensation in China. Like TikTok, it’s a short-form video app. Then in 2017, the privately-owned tech company bought a US-based video startup and released TikTok as the overseas version of Douyin. The download page for the TikTok app displayed on an Apple iPhone. Besides TikTok, there’s also shopping app Temu, fast fashion retailer Shein and video editing app CapCut, which is also owned by ByteDance.

☆ TikTok pile-on opens two cans of worms
▼ + stars: | 2023-03-23 | by ( Jennifer Saba | ) www.reuters.com time to read: +3 min

Yet the bipartisan attack on the short-form video app, owned by China-based ByteDance, really points to two different complications – and each, in turn, opens up a much bigger can of worms. The overarching reason for Chew’s appearance is that President Joe Biden’s administration, and many in Congress, think TikTok’s Chinese backing makes it a dangerous tool of the People’s Republic. Committee Chair Cathy McMorris Rodgers accused TikTok of collecting biometric data and manipulating what information users see. It’s not just TikTok that potentially vacuums up consumer details while having close links to China. Follow @jennifersaba on TwitterCONTEXT NEWSTikTok Chief Executive Shou Zi Chew appeared before the U.S. House of Representatives Energy and Commerce Committee on March 23.

☆ TikTok’s Chinese Parent Has Another Wildly Popular App in the U.S.
▼ + stars: | 2023-03-19 | by ( Raffaele Huang | ) www.wsj.com time to read: 1 min

One of the hottest apps in the U.S. right now is TikTok’s lesser-known sibling that is also owned by Chinese parent ByteDance Ltd.App trackers show that CapCut, a video-editing tool that helps people quickly create online videos and memes, has been downloaded more in recent weeks than TikTok, the short-video sharing app that has faced rigorous scrutiny in the U.S. over ByteDance’s access to user data.

☆ An Instagram influencer shares her 4 key takeaways from private meetings with the company, including that using in-app tools will get you a boost over using others like ByteDance's CapCut
▼ + stars: | 2023-03-16 | by ( Nhari Djan | ) www.businessinsider.com time to read: +6 min

Some of her tips include posting six Instagram stories a day and posting to the grid once a day. Influencer Amy Marietta shared this in a TikTok post describing her takeaways from a meeting she had with Instagram earlier this week. (In her original TikTok, Marietta said the new guidance was once a day, but she corrected herself in a follow-up video.) Although Instagram typically pays creators more than TikTok, Marietta said creators may still choose to put their effort into other platforms. "I don't think people are going to stop spending as much time on TikTok and go focus on Instagram," Marietta said.

☆ TikTok is using SoundOn to take on the entire music industry as it queues up creator marketing and hires an A&R lead for North America
▼ + stars: | 2023-03-14 | by ( Dan Whateley | Sydney Bradley | ) www.businessinsider.com time to read: +5 min

The company is using its editorial influence on TikTok, Resso, and CapCut to promote SoundOn songs. Would it eventually roll out a standalone music streaming service, as a May 2022 trademark filing from its parent company ByteDance suggested? The company is now offering editorial placements to some SoundOn artists across TikTok, ByteDance's music streaming app Resso, and its video-editing app CapCut. These placements, which include being featured in high-traffic playlists, offer SoundOn users a unique path to being discovered. TikTok's parent ByteDance previously sought to hire for a similar A&R role in Jakarta, Music Business Worldwide reported in May.

☆ TikTok's parent ByteDance is developing a new 'AI-based' learning platform called GeniusJoy that it will test overseas
▼ + stars: | 2023-02-24 | by ( Dan Whateley | ) www.businessinsider.com time to read: +4 min

TikTok's parent ByteDance is developing a new 'AI-based' learning tool called GeniusJoy. TikTok's parent company ByteDance is developing a new learning platform for children that the company is referring to as GeniusJoy, per two job postings on its website and a June trademark filing by a company subsidiary. GeniusJoy will adopt "Singapore math pedagogy" for its program, per ByteDance's job listing. ByteDance, which is headquartered in Beijing, has released a variety of educational products in the past centered on Chinese consumers. The company also once operated a learning app called Guagua Long, a course-livestreaming platform dubbed Qingbei, and an English-language tutoring app named GoGoKid.

☆ I have 3 passive income streams that bring in more than $5,100 a month—here's how I got started
▼ + stars: | 2022-11-18 | by ( Jen Glantz | ) www.cnbc.com time to read: +3 min

After serving more than 125 weddings, I've been able to use my brand to create three passive income streams that generate more than $5,100 a month. Sharing products I lovePassive income earnings: $3,000 a month I have been blogging about wedding planning since 2011. I love sharing behind-the-scenes looks at my life and business with my 100,000 social media followers and 40,000 newsletter subscribers. Creating online coursesPassive income earnings: $2,000 a month In 2017, I created my first course to teach people how to start a wedding business. I typically do this by sending them surveys and polls, either on social media or through my newsletter.

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