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Top related persons:
Bridget Dolan - 5 Dolan - 2 It's - 2 TikTok - 2 Jackie Pimentel - 2 Douyin - 1 Patrick Nommensen - 1 they'd - 1
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Los Angeles China Asia VidCon
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Business - 4 Meta - 2 Coachella - 2 YouTube's Brand - 1 influencer - 1 Influencer - 1 Factory - 1 Intelligence - 1

Search resuls for: "Bridget Dolan"


7 mentions found


☆ A YouTube Shopping exec explains its plan to beat rivals in affiliate marketing and the biggest challenges it faces
  + stars: | 2024-04-12 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +5 min
YouTube, which launched its YouTube Shopping affiliate program in 2021, has so far struggled to gain meaningful adoption, as Business Insider previously reported. Bridget Dolan, managing director of YouTube Shopping partnerships, told BI the platform's greatest advantage is its user experience and the resources it can offer creators. YouTube also has dedicated partner managers who communicate with shopping creators weekly to troubleshoot, share best practices, and plan in-person and virtual events, Dolan said. Her team of YouTube Shopping partner managers helps creators with everything from which products and brands to link to what products are selling well to trending product search terms. "YouTube Shopping is the idea that creators are talking about the products that they love and tagging them," Dolan said.
Persons: Bridget Dolan, Dolan, It's Organizations: YouTube, Business, YouTube's Brand
☆ Almost half of US consumers bought something via social media this year, according to a new survey. Here are the big takeaways on who's buying what and where.
  + stars: | 2023-11-27 | by ( Marta Biino | ) www.businessinsider.com   time to read: +4 min
Almost half of American consumers have bought something on social media this year, a new survey has found, as tech companies push for people to buy and sell products on their platforms. The Influencer Marketing FactoryBeauty products and clothes are the most popular items bought on social mediaOver 25% of the respondents who did buy products on social media said they bought apparel on social media, while 19% purchased beauty products. Over a third of those who bought on social media spent more than $100A total of 35% of those who bought something said they'd spent more than $100. Almost 10% of those who bought something on social media did so weekly. This discovery aspect is a big focus for social platforms.
Persons: Bridget Dolan, Douyin, Patrick Nommensen, TikTok, they'd, Alessandro Bogliari, execs, Instagram Organizations: influencer, Influencer, Factory, Business, YouTube, Intelligence, Facebook Locations: Los Angeles, China
☆ A Meta exec explains what Threads posts get the most engagement, from sports to 'conversation starters'
  + stars: | 2023-11-20 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +2 min
There, Pimentel spoke about the strategy behind Threads, and how her team is working to create communities within the app. Meta is still actively recruiting celebrities, sports stars, and influencers to create content and help build communities, Pimentel added. And some prominent X users, like tech reporter Casey Newton, are pivoting away from X to posting on Threads. "We see a lot more engagement on Threads on content that's a conversation starter. Sports content and a photography community are some examples of sub cultures growing organically on Threads, so far, Pimentel said.
Persons: Bridget Dolan, Jackie Pimentel, Pimentel, Meta onboarded, Connor Franta, Gary Vaynerchuk, Mark Zuckerberg, Casey Newton, We've Organizations: Meta, Twitter, YouTube, Business, NBA Locations: Los Angeles
☆ 'Shoppable short-form video is on fire': YouTube's head of shopping shares why the platform is betting on shorts to drive social commerce
  + stars: | 2023-11-15 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +3 min
Dolan spoke about how the tech giant is thinking about social shopping and why her team is betting on short videos to drive sales over livestreams. "Shoppable short-form video is on fire," Dolan said, speaking on a panel about creators and online shopping . "We had over 150 billion views in 2022 of videos with products tagged — shoppable videos on YouTube. Shopping shorts are growing a lot faster than shorts are growing." "Yes, they love the brand deals, and they love having those relationships, but this is the opposite," Dolan said of affiliate marketing.
Persons: Michelle Miller, Bridget Dolan, Jackie Pimentel, Dolan, It's, What's Organizations: YouTube, Connect, Meta, Business, Coachella, NFL Locations: Asia, Los Angeles
☆ Inside YouTube's social-shopping efforts, which are focused on affiliate links and shoppable short video
  + stars: | 2023-07-18 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +6 min
At VidCon, the annual conference for creators, industry professionals, and fans, YouTube Shopping made a splash. Michael Martin, YouTube Shopping general manager, and Bridget Dolan, managing director of YouTube Shopping partnerships, each spoke about the platform's new affiliate program. In 2021, YouTube began quietly testing shopping tools like product pins with a small group of creators. The feature looks similar to the in-app shopping tools on TikTok, with a "view products" button on the lower half of the video. Instagram, on the other hand, ended its native affiliate program in July 2022, and cut back on some features, like live shopping.
Persons: Michael Martin, Bridget Dolan, David Katz, who've, TikTok, Amanda Perelli YouTube's, Martin, it's, Jay Kent, Hume, Kent Organizations: YouTube, YouTube's, Coachella, Amazon Associates Locations: VidCon
☆ YouTube offered shopping features for viewers to buy merch during the Coachella livestream event, part of its continued testing in the space
  + stars: | 2023-04-26 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +3 min
YouTube sold merch virtually during the official Coachella livestream event. Viewers could purchase the merch exclusively through YouTube Shopping. YouTube Shopping partnered with Coachella to sell exclusive merch during the platform's annual livestream event. The Coachella products were made available for purchase directly on the livestream and through YouTube shorts on Coachella's YouTube channel. Alphabet execs mentioned YouTube's shopping efforts during its Q1 earnings call on Tuesday, highlighting that there were more than 100,000 stores connected to sell products on YouTube Shopping.
☆ YouTube salaries revealed: How much it pays employees for engineering and more roles
  + stars: | 2022-11-08 | by ( Ashley Rodriguez | Marta Biino | ) www.businessinsider.com   time to read: +3 min
Insider analyzed YouTube job listings to see how much the company offers to pay US hires. YouTube is offering base salaries ranging from $83,000 to $425,000 across 48 November job listings. "It's at a very high level within the YouTube organization," said Bridget Dolan, managing director of Shopping Partnerships, talking about the YouTube Shopping team. Insider analyzed dozens of November job listings at YouTube to see what the company offers new hires in the US. Here were the US salary ranges in the job postings at YouTube (remote eligible jobs are denoted with an asterisk):
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