I also reserve mornings — the time when I'm most focused and creative — for tasks that require deep concentration and decision making. I implement two-way-door decision makingThis approach is a staple of how I think and approach decision making. It allows me and my team to move quickly throughout the day, maximizing high-velocity decision making. Here's how it works: I always assess whether a decision I'm making is irreversible — a "one-way door" decision that can't be walked back. Jeff Bezos used to say that around 90% of decisions we make are two-way door decisions, and that not treating two-way door decisions like one-way door decisions is the key to unlocking speed.

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Persons: Brian Donnelly, Donnelly, —, It's, I've, Jeff Bezos, I'm Organizations: Service, Amazon Locations: San Diego , California