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Shopify quietly announced a program last week where it will buy Google and Meta ads on behalf of its merchants. This new program, called Shop Campaigns, is the first time Shopify is providing full marketing services for its merchants. However, Shopify Audiences is only available to Shopify's large enterprise merchants to help supplement their existing ad campaigns. Shopify claims that Shop Campaigns have helped brands like Thrive Cosmetics and Caraway acquire more than 1 million customers. He compared Shopify Campaign to Meta's now defunct Audience Network, where Meta placed ads on publishers' websites outside of Meta.
Persons: Shopify, Baranauskas, , Glen Coates, James Borow, spender, Meta, They're, Borow, Mike Ryan Organizations: Google, Meta, Business, Audience Network, Facebook Locations: adtech, Meta, Shopify
CNN —Jon Hamm hasn’t found many roles to rival his breakthrough “Mad Men” part, and “Confess, Fletch” certainly doesn’t either. “Confess, Fletch” doesn’t possess a whole lot of heft, but it manages to serve as an old-fashioned and playful star vehicle, carving out a version of the character that’s distinctive from Chase’s broader, more slapstick-oriented take. There are also small but playful touches, like Fletch wearing Lakers gear in, you know, Boston. Fletch might not really have any reason to confess, but on that modest level, the movie qualifies as a not-so-guilty pleasure. “Confess, Fletch” premieres in US theaters and on digital platforms on September 16.
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