And on that front, we are not asking BP to renege on its strategy, but to adapt its strategy to the reality."
Auchincloss has since been appointed as permanent CEO of the British oil and gas major.
In response to the publication of the letter, a spokesperson for BP said the company "welcomes constructive engagement" with its shareholders.
We continue to make significant progress, remain focused on delivery, and are confident the strategy will grow the value of bp and deliver sustainable long-term value for shareholders," BP said.
Bivona declined to disclose Bluebell's stake in BP, saying that it was below a reporting threshold.
Persons:
Giuseppe Bivona, Bivona, CNBC's, Bivone, Marco Taricco, Helge Lund, Murray Auchincloss, Auchincloss
Organizations:
Capital Partners, BP, Financial, Danone
Locations:
Bluebell, London