CNN —The Dallas Cowboys have become the first professional sports team to be valued at over $10 billion, according to Sportico’s 2024 NFL rankings that were released on Tuesday.
The Cowboys, owned by Jerry Jones, were valued at $10.32 billion, far and away the most valuable franchise in the league and an increase of over a billion dollars on the previous estimate of $9.2 billion in February.
The Cowboys remain immensely popular though, generating an estimated revenue of $1.2 billion in 2023, 50% higher than the second ranked NFL team, the Los Angeles Rams, according to Sportico.
The Rams are valued at $7.79 billion and leapfrogged the New York Giants to take second place but are not in the same stratosphere as Dallas.
Per Sportico’s research, the average NFL franchise is worth $5.93 billion, an improvement of 15.4% over last year, as the league continues to be the world’s most financially successful in any sport in terms of team value.
Persons:
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Organizations:
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Locations:
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