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☆ Processed food stocks fall as investors brace for increased scrutiny under Trump, RFK Jr.
▼ + stars: | 2024-11-15 | by ( Alex Harring | ) www.cnbc.com time to read: +2 min

Processed food stocks tumbled on Friday as investors feared a crackdown under President-elect Donald Trump and ally Robert F. Kennedy Jr. Cheerios cereal and Betty Crocker cake mix maker General Mills fell more than 2%, as did Conagra Brands , the company behind Reddi-wip. Frozen potato supplier Lamb Weston , whose french fries are sold in chains including McDonald's and Chick-fil-A, dropped more than 6%. Traders are wary that Kennedy's "Make America Healthy Again" focus will result in increased scrutiny of companies behind some of the best-known snack, packaged food and soft-drink brands. The stock bucked the trend with an advance on Friday, but finished down more than 4% on the week.

Persons: Donald Trump, Robert F, Kennedy, Betty Crocker, Mills, Reddi, Campbell, Kraft Heinz, Oscar Mayer, Lamb Weston, it's, WK Kellogg Organizations: Soda titans PepsiCo, Coca, Brands, Trump, Health, Human Services Department, Food and Drug Administration, Centers for Disease Control, Capitol, Senate, National Institutes of Health, Traders, NBC, WK Kellogg Co Locations: Canada

☆ Painting the town pink and green: 'Wicked' takes over retail ahead of theatrical debut
▼ + stars: | 2024-11-09 | by ( Sarah Whitten | ) www.cnbc.com time to read: +4 min

These "Wicked" collaborations cross the spectrum from apparel, accessories, footwear, beauty and costumes all the way to home decor, toys and even one-of-a-kind cars. Universal 's theatrical retelling of the famed Broadway musical is creating buzz ahead of its Nov. 22 release with hundreds of merchandise offerings from dozens of retail partners. "Barbie" painted the town pink in 2023, and now "Wicked" is upping the ante by adding a splash of green. The report, which surveyed 2,000 adults in the U.S., also determined that fandom collaborations and partnered releases are most successful among niche super-fandoms. What could also drive demand is the fact that these merchandise collaborations are limited-time only.

Persons: Barbies, Betty Crocker, it's, Evan Hanson Organizations: Walmart, Mattel, Lexus, Gershwin, Broadway, Retailers, Universal, Hollywood Locations: New York City, U.S

☆ Quincy Jones, legendary record producer, dead at 91
▼ + stars: | 2024-11-04 | by ( Erin Liam | ) www.businessinsider.com time to read: +2 min

Quincy Jones, 91, died in his home in Bel Air on Sunday night. Jones is best known for producing Michael Jackson's early albums and has won 28 Grammy Awards. AdvertisementQuincy Jones died at 91 in his home in Bel Air, his publicist, Arnold Robinson, confirmed in a statement shared with Business Insider. "Tonight, with full but broken hearts, we must share the news of our father and brother Quincy Jones' passing. Through his music and his boundless love, Quincy Jones' heart will beat for eternity," the statement read.

Persons: Quincy Jones, Jones, Michael Jackson's, —, Arnold Robinson, Frank Sinatra, Aretha Franklin, Betty Carter, Robinson Organizations: Bel Air, Service, Business, The Jazz Foundation of America Locations: Bel

☆ I voted for the first time at 81. I waited until my husband died, and it was more emotional than I expected.
▼ + stars: | 2024-10-18 | by ( Jane Ridley | ) www.businessinsider.com time to read: +3 min

My husband, William, who died in April at the age of 91, never voted either. I'm not exactly sure why he didn't vote himself, but it's not as if he told me I couldn't do so. Wanda read out the form to me, I signed my name, and we were good to go. The poll worker explained the process, and Wanda took me to a booth. Wanda took me out for a celebratory lunch, and I wore my sticker.

Persons: Betty Cartledge, She'd, —, I'd, William, I'm, it's, Wanda, It's Organizations: Service, Business Locations: Covington , Georgia

☆ What is chroming? Here’s what parents should know
▼ + stars: | 2024-09-27 | by ( Kristen Rogers | ) edition.cnn.com time to read: +8 min

“(Chroming) can become addictive when it’s done over and over again.”Here’s what else you should know about the risks of chroming, signs of dependency and how to talk to young people about the practice. Chroming can also be fatal, and the amount and frequency necessary for that outcome to play out is unpredictable, experts said. Protecting kids from substance misusePreventing kids from chroming can be difficult since the items used are often household or hobby items. “The best way to approach chroming is to approach it like other dangers — an ongoing conversation over time,” Choi said. If you notice chroming is a recurring problem for your child, they may have a dependency they can’t easily stop despite your intervention, Pizon said.

Persons: Anthony Pizon, Pizon, Betty Choi, ”, ” Choi, inhalants, “ There’s, ” Pizon, Choi, TikTok, Chroming, “, you’re Organizations: CNN, University of Pittsburgh School of Medicine, Survey, Mental Health Services Administration Locations: United Kingdom, ”

☆ I tried making boxed brownies in 3 different appliances, and my air fryer has potential
▼ + stars: | 2024-06-10 | by ( Meredith Schneider | ) www.businessinsider.com time to read: 1 min

I started by making the batter I'd use for all three methods. I went with a simple Betty Crocker brownie mix. Meredith SchneiderTo keep the variables consistent, I used the same brownie batter for all three batches. Since I'm not as precise a baker as I'd like to be, I turned to a boxed mix for this experiment. The basic brownie recipe ended up being a box of Betty Crocker mix, two eggs, ½ cup of vegetable oil, and 2 tablespoons of water.

Persons: Betty Crocker, Meredith Schneider, I'm

☆ How Red Lobster’s misguided endless shrimp promotion drove it into bankruptcy
▼ + stars: | 2024-05-20 | by ( Nathaniel Meyersohn | ) edition.cnn.com time to read: +9 min

Red Lobster filed for bankruptcy Sunday, and the bankruptcy filing sheds new light on Thai Union’s role in the endless shrimp mishap. Red Lobster said it is investigating the circumstances of that promotion, which Red Lobster management opposed. Michael Nagle/Bloomberg/Getty Images“This decision created both operational and financial issues for [Red Lobster]… saddling the company with burdensome supply obligations” to Thai Union, Red Lobster said in the filing. “Certain operational decisions by former management have harmed [Red Lobster’s] financial situation in recent years,” Red Lobster said in its bankruptcy filing. Red Lobster stallsBut Red Lobster fell behind its sister brand Olive Garden under Darden.

Persons: Michael Nagle, ”, Alex Susskind, Susskind, General Mills, Bill Darden, Charley Woodsby, Darden, ” Woodsby, Jonathan Maze, Betty Crocker, Red, Mills, Cyrus McCrimmon, ” Joe Lee, Olive, Red Lobster’s, “ Darden, ” Les Foreman, Anthony Behar, SIPPL, AP Darden, they’ve, John Gordon, “, Patrick T, Fallon, Thiraphong Chansiri, ” “, ” Chansiri Organizations: New, New York CNN, Union became Red, Thai Union, Red Lobster, Bloomberg, Getty, Cornell University, CNN, Baby Boomers, General, Howard, Restaurant Business, Darden, Lobster, Denver Post, Harvard Business School, Longhorn, AP, Gate, ‘, Thai, Getty Images Thai Union, ” Thai Locations: New York, Thai Union, Bangkok, Thai, underinvestment, Lakeland , Florida, Orlando, America, Olive, Square , New York, Sale, Torrance , California, AFP

☆ Red Lobster brought seafood to the masses. Now it’s on the verge of bankruptcy
▼ + stars: | 2024-05-03 | by ( Nathaniel Meyersohn | ) edition.cnn.com time to read: +11 min

While it was a delicious deal for customers, it was terrible for the company: Red Lobster lost $3.3 million in seven weeks. The deal was once again too popular, and Red Lobster was unprepared for its customers’ insatiable lust for discounted shellfish. Red Lobster is now reportedly considering filing for bankruptcy protection to restructure its debt and shed some of its 650 US locations. Red Lobster stallsBut Red Lobster fell behind its sister brand Olive Garden under Darden. In 2021 and 2022, Red Lobster brought on a new CEO, chief marketing officer, chief financial officer and chief information officer.

Persons: Lobster, “, ”, John Gordon, Michael Nagle, Alex Susskind, General Mills, Bill Darden, Charley Woodsby, Darden, ” Woodsby, Jonathan Maze, Betty Crocker, Red, Glen Martin, Mills, ” Joe Lee, Olive, Red Lobster’s, “ Darden, ” Les Foreman, Justin Sullivan, they’ve, Les Foreman, Thiraphong Chansiri, ” “, ” Chansiri Organizations: New, New York CNN, Lobster, Thai Union, Bloomberg, Getty, Red Lobster, CNN, Cornell University, Baby Boomers, General, Howard, Restaurant Business, Darden, Denver Post, Harvard Business School, Longhorn, Darden Restaurants, Gate, ‘, Thai, “, ” Thai Locations: New York, United States, Bangkok, Thai, underinvestment, Lakeland , Florida, Orlando, America, Olive, Sale, Thai Union, Thailand

☆ Betty Cole Dukert, Top ‘Meet the Press’ Producer, Dies at 96
▼ + stars: | 2024-04-01 | by ( Richard Sandomir | ) www.nytimes.com time to read: +1 min

Betty Cole Dukert, who began her career in Washington as a secretary in the 1950s and later became the top producer of the weekly NBC News public affairs program “Meet the Press,” died on March 16 at her home in Bethesda, Md. Her late husband’s niece Barbara Dukert Smith said the cause was complications of Alzheimer’s disease. “She was the main point of contact on Capitol Hill for the show,” said Betsy Fischer Martin, who started on “Meet the Press” as an intern and became the program’s executive producer in 2002. “She worked the phones constantly. It wasn’t an era when you could send off an email to book someone.”

Persons: Betty Cole Dukert, ”, Barbara Dukert Smith, Dukert, Betsy Fischer Martin, “ Organizations: NBC News, Press, “, NBC, Capitol Locations: Washington, Bethesda, Md

☆ I'm a professional baker. I tried 3 boxed white-cake mixes to see which is the best.
▼ + stars: | 2024-02-21 | by ( Alana Al-Hatlani | ) www.businessinsider.com time to read: +1 min

I compared Pillsbury's Moist Supreme, Duncan Hines' Perfectly Moist, and Betty Crocker's Super Moist white cake mixes. It's great to make a cake from scratch, but a boxed mix is perfect in a pinch. Alana Al-HatlaniWhite cake is the most versatile of cake flavors, ready to be filled or iced with any flavor. It can also easily be bland, making the mix used crucial to the success of the final cake. All of the cake layers were baked on the center rack of my oven and mixed according to the directions on each box.

Persons: Duncan Hines, Betty Crocker's, Alana Al

☆ I'm a professional baker. I made 5 brands of boxed brownie mix to see which is the best.
▼ + stars: | 2024-01-30 | by ( Alana Al-Hatlani | ) www.businessinsider.com time to read: +1 min

For fudgy, chocolaty, and moist brownies, Pillsbury is the way to go. The brownies from Pillsbury and Ghirardelli had a rich, chocolaty flavor but weren't overly sweet. Alana Al-HatlaniWhen I'm making brownies, I aim for a result that's fudgy, rather than cakey, with a noticeable chocolate flavor that isn't overly sweet or dry. They baked off evenly, weren't overly sweet, and had a shiny crackled crust and tender edges that didn't dry out. Ghirardelli perhaps had a better chocolate flavor than Pillsbury but had dry edges.

Persons: Pillsbury, Ghirardelli, Alana Al, Duncan Hines, Betty Crocker, Betty Crocker's Organizations: Pillsbury, Kodiak

☆ I'm a professional baker. I tried 3 boxed chocolate cake mixes to see which is the best.
▼ + stars: | 2024-01-05 | by ( Alana Al-Hatlani | ) www.businessinsider.com time to read: +1 min

As a professional baker, I don't often use boxed mixes, but I appreciate how easily they bring a cake together. I tried Duncan Hines, Pillsbury, and Betty Crocker cake mixes. Alana Al-HatlaniI think premade mixes are great for beginners gaining confidence around the kitchen and also for last-minute cake "emergencies." To find the best grocery-store cake mix, I made the Pillsbury's Moist Supreme, Duncan Hines' Perfectly Moist, and Betty Crocker's Super Moist versions of devil's food cake. The cake layers were baked on the center rack of my oven and mixed according to the directions on each box.

Persons: Duncan Hines, Pillsbury, Betty Crocker, Alana Al, Betty Crocker's

I hope it’s the beginning of an era,” says FastHorse, a member of the Sicangu Lakota Nation and a 2020 MacArthur Fellow. “The truth was most theaters had never produced a single play by a Native playwright. It may have been about some Native people, but it was not written by Native people. They would answer that they didn't know any Native playwrights or that there weren't enough Native audiences to power ticket sales. “I think one thing I’m just hoping that people take away from this play is like, ‘Wow, Native stories are really compelling.

Persons: Mary Kathryn Nagle, swindled, Nagle, “ I’m, ”, Larissa FastHorse, ” Nagle, Martin Scorsese’s, Ken Burns, “, ” Madeline Sayet, what’s, FastHorse, Peter Pan, Jerome Robbins, Moose Charlap, Carolyn Leigh, Jule Styne, Betty Comden, Adolph Green, Lily fends, randy braves, —, ” ___ Mark Kennedy Organizations: Cherokee Nation, Lakota, MacArthur, University of California, Natives, The, Arizona State University, Yale Indigenous Performing Arts Program, Civil Rights Movement, Mohegan Tribe, Public, Young, Broadway, Indians, “ redskins Locations: “, New York City, “ Rutherford, Los Angeles, Oklahoma, The American Buffalo, New York, ‘, Africa, Japan, Eastern Europe, South Dakota

☆ Barney and Betty Hill’s UFO abduction story was more about racism than aliens, a new book says
▼ + stars: | 2023-10-19 | by ( John Blake | ) edition.cnn.com time to read: +5 min

That sound of unimaginable terror is what a psychiatrist recorded when he put a man named Barney Hill under hypnosis in his office one day in 1964. Estelle Parsons and James Earl Jones in a scene from "The UFO Incident," a 1975 television movie based on the Hills' alleged encounter. Both Hills recalled the encounter under hypnosis, but Barney Hill grew terrified reliving the event. … God, I’m scared!”The Hills’ story changed the way people regarded alien encounters. Barney Hill died of a stroke in 1969, and Betty continued to claim that the abduction occurred.

Persons: Barney Hill, Hill, Darth Vader, Betty, Adam, James Earl Jones, Matthew Bowman, Estelle Parsons, Shutterstock Bowman, Barney Hill’s, ”, ” Bowman, Betty Hill, ” Christopher Bader, ” Margalit Fox, John Blake Organizations: CNN, Civil Rights, ”, NAACP, Hills, California’s Chapman University, The New York Times Locations: New Hampshire, America, United States

NEW YORK (AP) — The National Book Award longlist for young people's literature features a range of grownup topics, from the deadly famine in Ukraine in the 1930s to the 1963 March on Washington to the underpinnings of the Internet. The list of 10 was announced Wednesday by the National Book Foundation, which also released 10 nominees in literature in translation, with original languages including Korean, Arabic and French. The lists, along with those for fiction, nonfiction and poetry to be announced later this week, will be narrowed next month to five in each category. The winners will be revealed during a Manhattan ceremony Nov. 15. Drew Barrymore had been scheduled to host but was dropped this week by the foundation after she resumed taping her talk show in the midst of the Hollywood writers' strike.

Persons: Drew Barrymore, Katherine Marsh's “, Dan Nott's, Yohuru Williams, Michael G, Long's, Huda, Dan Santat's, ” Kenneth M, Cadow's, ” Alyson Derrick's, Betty C, Tang's, Juan Cárdenas, Lizzie Davis, Bora Chung, ”, Anton Hur, David Diop, Sam Taylor, Jenny Erpenbeck, “, Michael Hofmann, Stênio Gardel, Bruna Dantas Lobato, Khaled Khalifa, Leri Price, Fernanda Melchor, Sophie Hughes, Pilar Quintana's, Lisa Dillman, Astrid Roemer's “, Lucy Scott, Mohamed Mbougar Sarr's, Lara Vergnaud Organizations: National Book Foundation, Hollywood, Jobs, “ Locations: Ukraine, Washington, Manhattan, Ukrainian, Provinces, “, Miami

☆ Jeff Bezos is ripped now. Here's how the Amazon founder went from scrawny to brawny — even though he still cheats with pancakes
▼ + stars: | 2023-07-27 | by ( Jyoti Mann | Lakshmi Varanasi | ) www.businessinsider.com time to read: +3 min

Amazon founder Jeff Bezos has had a "glo-up" in recent years since stepping back from the company. He went from eating a tin of biscuits for breakfast every morning to putting in hours in the gym. Jeff Bezos was a pretty scrawny guy when he founded Amazon in 1994. She said that Bezos "stole" her personal trainer, Wes Okerson, who has also trained celebrities like Tom Cruise and Gerard Butler. Beyond his personal diet and fitness regimen Bezos has reportedly also invested in anti-aging research company Altos Labs.

Persons: Jeff Bezos, Lauren Sanchez, Sanchez, Wes Okerson, Tom Cruise, Gerard Butler, Jeff, Bezos, Bezos's, MacKenzie Scott, Betty Crocker Organizations: Amazon, Wall Street, Pillsbury, Altos Labs

☆ A Lesson in Tender, Tangy Lemon Bars
▼ + stars: | 2023-07-24 | by ( Genevieve Ko | More About Genevieve Ko | ) www.nytimes.com time to read: +1 min

I had no idea what lemon bars were. My classmates said that my new school would turn my Chinese American self into a banana or a Twinkie — yellow on the outside, white within. Because the lemon bars didn’t taste like a loss of identity, but an expansion of it. But from-scratch treats from midcentury Americana were foreign to me — and lemon bars tasted especially mysterious, at once sour and sweet, rich and sharp. The next year, Betty Crocker’s “Cooky Book” included a recipe for Lemon Squares, which extended its popularity beyond local community cookbooks.

Persons: Eleanore Mickelson, Betty Crocker’s “ Organizations: Chicago Tribune Locations: East Asia, Mexico, Eden, Los Angeles

☆ General Mills forecasts dour profit as price hikes impact demand
▼ + stars: | 2023-06-28 | by ( ) www.reuters.com time to read: +1 min

June 28 (Reuters) - General Mills' (GIS.N) full-year profit forecast on Wednesday came in largely below analysts' estimates as the U.S. packaged food maker battles with slow demand for its ready-to-eat cereals and meal kits due to higher prices. Shares of the Cheerios cereal maker fell 4% in premarket trading after General Mills reported a 6 point fall in sales volumes in the fourth quarter. Price hikes to offset inflation in labor, raw materials and transportation has aided top-line growth at U.S. packaged food makers. Increasing caution on part of consumers also impacted their at-home versus away-from-home food choices, and the brands they choose, General Mills said. General Mills forecast fiscal 2024 organic net sales to rise 3% to 4%, while it reported growth of 5% in fiscal 2023.

Persons: Mills, Betty Crocker, Refinitiv, Savyata Mishra, Shinjini Organizations: Pillsbury, Thomson Locations: North America, Bengaluru

☆ Stocks making the biggest moves midday: Pinterest, Carnival, General Mills, Netflix and more
▼ + stars: | 2023-06-28 | by ( Michelle Fox | ) www.cnbc.com time to read: +3 min

Pinterest — Shares climbed more than 5% in midday trading. The Wall Street firm said it anticipated more subscribers and the potential discontinuation of its lowest-priced, ad-free plan, which is being tested in Canada. AeroVironment also said it anticipates full-year revenue of $630 million to $660 million, beating the $600 million expected by analysts. ZoomInfo also received positive coverage from Morgan Stanley, which reiterated an overweight rating on the stock. Snowflake — Shares added 5.5% after the data cloud company reiterated its full-year guidance during an investor day Tuesday.

Persons: Wells, Mills, Betty Crocker, Oppenheimer, AeroVironment, ZoomInfo, Needham, Morgan Stanley, Goldman Sachs, Arcline, BancShares, —, Alex Harring, Brian Evans, Jesse Pound, Michael Bloom Organizations: New York Stock Exchange, Norwegian Cruise, Royal, Refinitiv, Nvidia, Journal, Netflix, Joby, Reuters, KKR . First Locations: Norwegian, Royal Caribbean, China, Canada, Refinitiv, North Carolina

☆ Stocks making the biggest moves before the bell: General Mills, Nvidia, AMD and more
▼ + stars: | 2023-06-28 | by ( Alex Harring | ) www.cnbc.com time to read: +2 min

Check out the companies making headlines in premarket trading. General Mills — Shares dropped 3.9% following mixed fiscal fourth-quarter results. The Betty Crocker and Cheerios owner beat Wall Street expectations on earnings, reporting $1.12 in adjusted earnings per share against a Refinitiv consensus estimate of $1.07 per share. The Wall Street bank said Pinterest is making the strategic move to outsource monetization to third-parties to overcome its attribution and scale challenges, including a partnership with Amazon. ZoomInfo — Shares of the software company added 3.9% in premarket trading after Needham initiated coverage of ZoomInfo with a buy rating.

Persons: Mills, Betty Crocker, Biden, Wells, Pinterest, Goldman Sachs, Morgan Stanley, Needham, ZoomInfo, Yun Li, Jesse Pound Organizations: Safeway, Nvidia, Street Journal, iShares Semiconductor, Amazon Locations: San Anselmo , California, China

☆ Kroger is texting and emailing former staff to try to make them 'boomerang' back after leaving, report says
▼ + stars: | 2023-02-19 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +2 min

Kroger is texting and emailing ex-workers to encourage their return amid a wider labor shortage. Associated Wholesale Grocers is messaging former workers on Facebook and LinkedIn to get them back. Manufacturer General Mills has a pilot program to bring retirees back to fill staffing gaps. Associated Wholesale Grocers is messaging ex-workers on Facebook and LinkedIn and the average number of rehires has increased four-fold. Kroger, General Mills and Associated Wholesale Grocers didn't immediately respond to requests for comment from Insider made outside normal working hours.

☆ Meet the typical Walmart shopper, a 59-year-old white suburban woman earning $80,000 a year
▼ + stars: | 2023-01-30 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +2 min

Walmart's average customer is a woman who is 59.5 years old, white, married, and earning $80,000 per year. Because of the retail giant's scale, the average Walmart shopper has a lot in common with the average US consumer, according to data from the analytics firm Numerator prepared for Insider. Roughly 95% of the shoppers in Numerator's survey visited Walmart two or more times in the past year. Numerator found that Walmart's typical shopper in the US is a white woman between 55 and 64 years old, who is married and living in the suburbs of the Southeast. Read more of our typical shopper profiles:

☆ General Mills Raises Outlook on Higher Snack Sales
▼ + stars: | 2022-12-20 | by ( Dean Seal | ) www.wsj.com time to read: 1 min

General Mills said it now expects stronger organic sales growth this year and higher adjusted earnings. General Mills Inc. raised its outlook for 2023 after the consumer foods company increased prices and reported a boost in sales for its snacks and baking products. The Minneapolis-based maker of Cheerios and Betty Crocker cake mix said sales rose 4% to $5.2 billion in its fiscal second quarter, driven by higher prices and positive shifts in the mix of products it sold. Volumes, meanwhile, fell 12%, with major drop-offs in its international and pet businesses.

☆ Lizzo is TikTok’s top music artist for 2022
▼ + stars: | 2022-12-06 | by ( ) www.nbcnews.com time to read: +4 min

TikTok users also pushed “Jiggle Jiggle” and the “It’s corn!” kid to the top viral trends on the app in the U.S.Lizzo, who has 26 million TikTok followers, was the No. 1 music artist on TikTok this year, based on total video views. 1 trending song in the U.S. was “Sunroof” by Nicky Youre and Dazy, with TikTok users making some 8.9 million videos featuring the track. “Jiggle Jiggle,” the rap created more than two decades ago by documentary filmmaker Louis Theroux, gained a new life after it was remixed by DJ duo Duke & Jones (No. TikTok Top Artists 2022, U.S.@lizzo @bellapoarch @badbunny @charlieputh @dojacat @selenagomez @nessaabarrett @yunggravy @billieeilish @meghantrainorTikTok Top Trending Videos 2022, U.S.@amauryguichon: Constructing a very large chocolate giraffe @chipmunksoftiktok: Squishy’s back after hibernation!

Organizations: @ @ @ @ @ @ @ @ @

☆ Florida woman sues Kraft for $5M, saying Velveeta shells & cheese takes longer to prepare than packaging claims
▼ + stars: | 2022-11-29 | by ( Joseph Lamour | ) www.nbcnews.com time to read: +4 min

On Nov. 18, Florida resident Amanda Ramirez sued the Kraft Heinz Company for at least $5 million over what she claims is deceptive and fraudulent packaging. Ramirez says that since Kraft’s Velveeta Shells & Cheese Microwavable Shell Pasta takes longer than 3-and-a-half minutes to prepare even though its packing states “ready in 3½ minutes,” that constitutes fraud. What the plaintiff focuses on is the fifth instruction, “cheese sauce will thicken upon standing” which they say constitutes a longer “ready” time than the packaging claims. “Consumers seeing ‘ready in 3½ minutes’ will believe it represents the total amount of time it takes to prepare the Product,” the suit reads. “However, the directions outlined above show that 3-and-a-half minutes is just the length of time to complete one of several steps.

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