The race to integrate shopping into social media in the US kicked into high gear this year.
Big social platforms including YouTube, TikTok, and Pinterest are adding new commerce features at a fast clip.
A slew of startups have also been rushing to introduce products and services that help brands, influencers, and — perhaps most importantly — consumers get used to the idea of buying on social media.
Some companies, like Whatnot and Flip, are building separate apps for brands and creators to sell products through livestreams.
Insider compiled a list of nine startups that are helping creators, brands, retailers, and consumers break into social shopping in the US.
Persons:
Max Benator
Organizations:
YouTube, Ghost Agency
Locations:
Asia, China