Gemini Advanced is the newest generative AI system to hit the market as part of Google's new AI Premium package, which is available for $19.99 a month. Gemini Advanced is built off the back of Google's Bard chatbot, which was launched last year and is free to use. Gemini Advanced is available in 40 languages online, and will also have mobile functionality via the Google app on iOS. Google's efforts come in the wake of the generative AI craze pioneered by ChatGPT, developed by OpenAI. And Grok, developed by Elon Musk's xAI, is available to premium subscribers on X, formerly Twitter, for $16 per month.

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