He said creating different ads for various audiences can be expensive and expects Amazon's AI tools to save money for advertisers. Brendan Witcher, a principal analyst at Forrester, said that Amazon's generative AI ad tool will be "good for attracting and keeping a segment of third-party sellers and brands advertising on Amazon." Other companies including Ascendly Marketing are using generative AI imaging tools that combine pictures of public figures with products. His clients are seeing a bump in sales and Google click-through rates, a trend that Amazon wants to see for its own generative AI ad tools during the holiday season. Analysts expect Amazon's advertising business to earn $14.2 billion during the holiday quarter, up from $11.56 billion a year earlier, according to LSEG estimates.

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Persons: Soren Larson, Andy Jassy, Jassy, Andy Friedland, Brendan Witcher, Forrester, Elvis Presley, Marshal Davis, Friedland, Witcher, Ascendly's Davis, Davis, Arriana McLymore, Siddharth Cavale, Rod Nickel Organizations: REUTERS, Black, Amazon, Ascendly, Google, Amazon's, Thomson Locations: Melville , New York, U.S, New York City