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Apple looks kind of ridiculous right now
  + stars: | 2024-05-15 | by ( Jordan Hart | ) www.businessinsider.com   time to read: +3 min
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Apple, though, has kept pretty quiet about its own AI ambitions so far — and it's increasingly obvious. "The buzz around AI, and specifically GenAI, has been so deafening that Apple is noticeable by omission," Dipanjan Chatterjee, vice president and principal analyst at Forrester, told Business Insider. Still, if the rumors about OpenAI or Gemini iPhone integration are true, this week's "strong announcements actually would bode well for Apple," William Kerwin, an analyst at Morningstar, said. AdvertisementThe analyst told BI that the new iPad rollout is simply an "appetizer to the real meat and potatoes" of Apple's AI strategy, expected to be announced at the WWDC in June.
Persons: , Sam Altman's, Google's, Dipanjan Chatterjee, Forrester, Chatterjee, Gene Munster, it'd, Apple's, bode, William Kerwin, Siri, Dan Ives Organizations: Service, Big Tech, Business, Apple, Conference, Google, Deepwater Asset Management, Morningstar, Microsoft
Things are getting a bit more serious this year over at Apple. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementThings have been getting a little more serious over in Cupertino this year for Tim Cook. The latest sign of the mood change came Thursday after it emerged that Apple had laid off over 600 employees in California. That's especially so when considering that Apple had about 161,000 full-time employees at the end of its last fiscal year.
Persons: , Tim Cook Organizations: Apple, Service, California Employment Development Department, Bloomberg, Apple's Big Tech Locations: Cupertino, California
Everyone has been waiting for Tim Cook to talk about Apple's foray into AI. The comments come as Apple's Big Tech rivals benefit from their early moves in the technology. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementIt's been a long time coming, but Tim Cook is finally talking about artificial intelligence on his own terms. CEO Satya Nadella described the period as one in which the company "moved from talking about AI to applying AI at scale."
Persons: Tim Cook, , It's, Mark Zuckerberg, Josh Edelson, Satya Nadella, Mark Gurman, John Giannandrea, Craig Federighi, Cook, Christoph Dernbach, Goldman, Mike Ng, We've Organizations: Big Tech, Service, Apple, Apple's Big Tech, , Google, Meta, Microsoft, Amazon, Getty, Vision, Apple Vision Pro, Huawei Locations: AFP, China
Apple's earnings received a drastically different reaction from investors than its Big Tech peers Amazon, Google, Microsoft and Facebook. Shares of Apple were up about 7% Friday morning, the day after Apple reported earnings that showed 8% annual sales growth and despite misses on estimates for iPhone and services revenue. Apple looks like a "relatively safe port in the storm," as a note Friday from Credit Suisse analyst Shannon Cross says. Sacconaghi said some of Apple's Big Tech peers also seemed to have issues controlling costs, whereas Apple remains fairly lean and profitable. "Overall, our viewpoint remains consistent that Apple remains recession resilient given its products, services and wearables businesses," wrote Piper Sandler's Harsh Kumar.
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