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Top related persons:
Annelise Campbell - 2 WME — - 1 Addison Rae - 1 Emma Chamberlain - 1 Shayanne Gal - 1 HypeAuditor - 1 Lissette Calveiro - 1
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North America
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Business - 2 Hollywood - 1 CAA - 1 UTA - 1 Entertainment - 1

Search resuls for: "Annelise Campbell"


9 mentions found


☆ We mapped out the top talent management companies and agencies for influencers on YouTube, TikTok, Instagram, and more
  + stars: | 2024-05-13 | by ( Amanda Perelli | Dan Whateley | Sydney Bradley | ) www.businessinsider.com   time to read: +2 min
This story is available exclusively to Business Insider subscribers. Traditional agencies that work with top Hollywood talent — like blue-chip firms CAA, UTA, and WME — have started representing YouTube, Instagram, and TikTok stars, working with popular creators from Addison Rae to Emma Chamberlain. Some management firms and agencies are focused on specific criteria, like creators in the lifestyle category or those from diverse backgrounds. "There wasn't a huge prioritization of diversity in the influencer space, which was a problem for me, especially as a Black woman," CFG founder Annelise Campbell told Business Insider. "I felt that most brands were not seeing the value of diverse creators and the audiences they serve.
Persons: WME —, Addison Rae, Emma Chamberlain, Annelise Campbell, Shayanne Gal Organizations: Business, Hollywood, CAA, UTA, YouTube, Entertainment
☆ 16 influential talent management firms and agencies helping micro influencers build businesses, from getting brand deals to podcast collabs
  + stars: | 2023-11-28 | by ( Shriya Bhattacharya | Marta Biino | Amanda Perelli | ) www.businessinsider.com   time to read: +2 min
The rise of influencer marketing has simplified one of the most sought-after marketing goals for brands — building community. Creating community is part of the reason brands continue to invest in influencer marketing despite economic headwinds. Micro influencers , who have smaller, usually hyper-engaged audiences, partner with brands and leverage the communities they've built for marketing purposes. Micro influencers often run lucrative full-time businesses on their own, but signing with a manager can supercharge that growth. Here are 16 talent-management firms for micro influencers, listed in alphabetical order by company:
Persons: HypeAuditor, Annelise Campbell, Lissette Calveiro Organizations: Business Locations: North America
☆ We built a database of the top talent managers and agents for creators and who they represent
  + stars: | 2023-03-16 | by ( Amanda Perelli | Dan Whateley | Sydney Bradley | ) www.businessinsider.com   time to read: +3 min
As the influencer industry continues to grow, so does the demand for talent managers and agents. Managers and agents help creators make money and choose which business opportunities to pursue. Like traditional stars, creators have built up teams with managers and agents to help them expand and run their businesses, and those supporting players have raced to sign the next generation of stars. "I felt that most brands were not seeing the value of diverse creators and the audiences they serve. Some influencers have both a talent manager and an agent.
☆ 6 Black-owned influencer management firms and talent agencies helping creators of color earn more money
  + stars: | 2023-02-07 | by ( Shriya Bhattacharya | Amanda Perelli | ) www.businessinsider.com   time to read: +2 min
Influencer-management firms can help creators boost their income, including by landing brand deals. Some managers and agents have started their own firms after seeing that BIPOC creators have made less money than white creators. Here are six Black-owned influencer-management firms and talent agencies that work with creators. These firms help creators decide between different business opportunities, connect with other people in the industry, and earn a steady income. Here are four other Black-led influencer-management firms and talent agencies:
☆ 6 Black-led influencer management firms and talent agencies helping BIPOC creators earn more money
  + stars: | 2023-01-03 | by ( Shriya Bhattacharya | ) www.businessinsider.com   time to read: +2 min
Some managers and agents have started their own firms after seeing that BIPOC creators have made less money than white creators. Here are six Black-owned influencer-management firms and talent agencies that work with creators. Many creators have built their brands with the help of influencer management and talent agencies. These firms help creators decide between different business opportunities, connect with other people in the industry, and earn a steady income. Here are four other Black-led influencer-management firms and talent agencies:
☆ Many influencers are leaning away from 'gifted' products as payment, but furniture is still a favorite
  + stars: | 2022-12-22 | by ( Marta Biino | ) www.businessinsider.com   time to read: +2 min
For influencers, receiving "gifted" items from brands can feel "excessive and gluttonous," one said. Many decline free products, or if they receive them, they don't always post about them. But some items, like furniture and luxury products, can make such a collaboration attractive. When the TikTok influencer Victoria Paris became famous on social media, she began to get so many free products from brands that she felt overwhelmed. Creators and other industry insiders said gifted partnerships that involve furniture — as well as a few other types of luxury items — could be mutually beneficial.
☆ Reselling brand gifts can be easy money influencers, but it comes with big risks
  + stars: | 2022-12-14 | by ( Marta Biino | ) www.businessinsider.com   time to read: +6 min
But other influencers, when they find themselves flooded with gifted products, turn to reselling them online. One particular brand Campbell worked with in the past would even vet influencers by checking if they were reselling gifted products on third-party websites before partnering with them. Brands and audiences may lose trust in influencers who resellFor many brands, seeing an influencer reselling a gifted product is a definite red flag. Influencers who consider reselling gifted products should also be careful about their taxes, said Qianna Smith Bruneteau, founder of the American Influencer Council. Reselling is most common in niches like fashionThe practice of reselling gifted products on second-hand websites like Depop or Poshmark is most common in the fashion space, industry insiders say.
☆ Brand gifting to influencers has gotten 'excessive and gluttonous.' But reselling products is a big risk for creators.
  + stars: | 2022-12-11 | by ( Marta Biino | ) www.businessinsider.com   time to read: +6 min
But other influencers, when they find themselves flooded with gifted products, turn to reselling them online. One particular brand Campbell worked with in the past would even vet influencers by checking if they were reselling gifted products on third-party websites before partnering with them. Brands and audiences may lose trust in influencers who resellFor many brands, seeing an influencer reselling a gifted product is a definite red flag. Influencers who consider reselling gifted products should also be careful about their taxes, said Qianna Smith Bruneteau, founder of the American Influencer Council. Reselling is most common in niches like fashionThe practice of reselling gifted products on second-hand websites like Depop or Poshmark is most common in the fashion space, industry insiders say.
☆ We built a database of the top talent managers and agents for influencers and who they represent
  + stars: | 2022-01-04 | by ( Amanda Perelli | Dan Whateley | Sydney Bradley | ) www.businessinsider.com   time to read: +3 min
As the influencer industry continues to grow, so does the demand for talent managers and agents. Managers and agents help creators make money and choose which business opportunities to pursue. Like traditional stars, creators have built up teams with managers and agents to help them expand and run their businesses, and those supporting players have raced to sign the next generation of stars. "I felt that most brands were not seeing the value of diverse creators and the audiences they serve. Some influencers have both a talent manager and an agent.
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