CNN —For over 140 years, Lyle’s Golden Syrup — a staple item in any British baker’s pantry — has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees.
The original and new packaging and logo on Lyle's Golden Syrup.
Lyle's Golden SyrupThe new logo, meanwhile, gives the animal a more abstracted — and somewhat more animated — appearance.
The product’s old logo will continue to be used on Lyle’s classic golden syrup tin, though its bottles and dessert toppings will all now bear the new branding.
In a statement, brand director for Lyle’s Golden Syrup, James Whiteley, said that “consumers need to see brands moving with the times and meeting their current need.”The product has been a staple in the pantries of British bakers since its inception.
Persons:
—, Abram Lyle, Samson, ”, Lyle, Henry Tate, James Whiteley, Jamie Hodgson, Laura Evans, Colin Freeman
Organizations:
CNN, Guinness World Records, Tate, Henry Tate & Sons, American Sugar Refining, Hulton
Locations:
Scottish