Ford, who has been a part of UAW negotiations since 1982, pleaded with union members and leaders to work with the company, instead of against it, to reach a tentative deal to "end to this acrimonious round of talks."
Such comments by the great-grandson of company founder Henry Ford are uncharacteristic during contract talks with UAW.
Ford, ahead of speaking on stage, told reporters he wanted to "elevate" the conversation about the contract negotiations.
This should not be Ford versus the UAW," Ford said.
"It should be Ford and the UAW vs. Toyota and Honda, Tesla, and all the Chinese companies that want to enter our home."
Persons:
Bill Ford, Ford, Henry Ford
Organizations:
Ford Motor, United Auto Workers, UAW, Ford, Toyota, Honda
Locations:
Mich, Detroit