The result is ​​Sounds Fun, which they call an AI and innovation studio and announced this month. He also said Sounds Fun would treat artists with respect, using their creative work with their consent and ensuring they're credited and compensated. One of their highest-profile projects at Virtue, and the kind of work Sounds Fun hopes to build on, was Coke's Y3000 project . For Microsoft's developer conference, Ignite, Sounds Fun worked with artists on a variety of AI experiences, including an AI vending machine that made individualized pieces of art and haikus based on people's utterances. Check out slides from the deck Sounds Fun is using to pitch marketers its work with AI and other technologies.

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Persons: It's, Iain S, Thomas, Isabel Muñoz Cadilla, Alex Gangi, Martin Magner, they're Organizations: Virtue, Business, Media, Companies