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☆ The DOJ vs. Google: Breaking down the latest in the antitrust case and what it means for Chrome's future
▼ + stars: | 2024-11-21 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

AdvertisementThe DOJ has asked the judge in its antitrust case against Google to force the tech giant to sell Chrome, its massively popular browser. In August, a judge ruled Google violated antitrust laws and acted as a monopoly when it came to its search engine. Google will have a chance to respond next month with its own plan before the judge makes a ruling next year. That makes it a powerful distribution arm for Google since Chrome's default search engine is … Google. And Apple was making at least $20 billion a year by defaulting to Google Search .

Persons: Billy Bob Thornton, Trump, Elon Musk, Vivek Ramaswamy, Chelsea Jia Feng, Hugh Langley, Lara O'Reilly, Lara, Apple, Donald Trump, Matt Gaetz, Marc Rowan, Arturo Holmes, Apollo, Scott Kleinman, Jim Zelter, Morgan Stanley's, Jeff McMillan's, he's, You've, that's, Michael M, Tyler Le, Google's DeepMind, John Deere, Biden, Dan DeFrancesco, Grace Lett, Ella Hopkins, Hallam Bullock, Amanda Yen, Milan Sehmbi Organizations: Business, Justice Department, Google, Tech, Nvidia, Elon, DOJ, Microsoft, YouTube, Bloomberg, Big Tech, Trump, Getty, —, Comcast, Boston Celtics, White Locations: Los Angeles, New York, Chicago, London

☆ The DOJ wants Google to sell its Chrome browser. Here are the winners and losers if that happens.
▼ + stars: | 2024-11-21 | by ( Hugh Langley | Lara O'Reilly | ) www.businessinsider.com time to read: +8 min

The Justice Department on Wednesday asked the judge in its antitrust case against Google to force the company to sell its Chrome browser. "Advertisers would find competitors for their business, rather than needing to pay a dominant search engine." When you open Chrome and type something into the search bar at the top, these words are automatically transformed into a Google Search. And when there's an option for users, Google pays partners billions of dollars to set its search engine as the default. For instance, if most people click on the third result, Google's Search engine will likely adjust and rank that result higher in the future.

Persons: Mehta's, John Kwoka, Judge Mehta, Bing, There's, Bill Gurley, Sridhar Ramaswamy, Neeva, Ramaswamy, Teiffyon Parry, Equativ, Parry, Ben Thompson, John Gruber, Lee, Anne Mulholland Organizations: DOJ, Google, Department, Wednesday, Northeastern University, Chrome, Lens, Google's, Gmail, YouTube, Bloomberg

☆ Wall Street awaits Nvidia's earning report for clues about the chip giant's future
▼ + stars: | 2024-11-20 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, all eyes are on Nvidia's earnings report after the bell and what it says about the chip giant's future. As the world's top provider of AI chips, demand for Blackwell is a bellwether for the industry's appetite for continued investment in AI. Reports of Blackwell chips overheating spooked the market earlier this week. AdvertisementIt's another cost companies investing in AI chips need to consider in addition to the energy required to fuel them, which has been a headache for tech giants . Barclays trimmed earning estimates next year by as much as 10% for some of the biggest buyers of AI chips, like Meta, Amazon, and Alphabet.

Persons: Jocko, we've, Getty, Tyler Le, It's, Matthew Fox, Blackwell, Jensen Huang, —, BI's Emma Cosgrove, There's, hasn't, Howard Lutnick ANGELA WEISS, Howard Lutnick, Cantor Fitzgerald, Julian Robertson, Tiger hasn't, Goldman, Vivek Bantwal, Goldman Sachs, Rebecca Zisser, Rob Kim, Arturo Holmes, Chelsea Jia Feng, Trump's, Elon, colluding, Gary Wang, Sam Bankman, Gina Raimondo, Antony Blinken, Bill Hwang, Dan DeFrancesco, Grace Lett, Ella Hopkins, Hallam Bullock, Amanda Yen, Milan Sehmbi Organizations: Business, Retired Navy, Nvidia, Blackwell, Barclays, Getty, Trump, New, Tiger Management, Partners, Companies, Alexa, Uber, Ticketmaster, Apple, Google, DOJ, International Network of AI, Archegos Capital Management Locations: New York, Silicon, San Francisco, Chicago, London

☆ Elon Musk's X has signed up a new adtech partner as it looks to boost advertising revenue
▼ + stars: | 2024-11-19 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

AdvertisementX is partnering with adtech company PubMatic as it looks to boost its ad revenue. X's ad revenue has lagged after Musk's takeover and the company has sued some advertisers. Elon Musk's X has signed up the adtech company PubMatic as an authorized seller of its ads, as it looks to outside companies to help boost ad revenue, Business Insider has learned. X is also suing some of its advertisers, alleging they illegally colluded in violation of competition law to boycott the platform after Musk's takeover. This week, X added the Amazon-owned streaming platform Twitch as a defendant to its lawsuit.

Persons: Elon Musk's, X, Rajeev Goel, Goel, PubMatic, it's, Musk Organizations: Business, BI, Google, Twitter

☆ Private equity giant KKR is in talks to acquire the adtech company Integral Ad Science
▼ + stars: | 2024-11-06 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

KKR is in talks to acquire adtech firm Integral Ad Science, sources told Business Insider. AdvertisementPrivate equity firm KKR is in talks to acquire the publicly listed adtech company Integral Ad Science, three people familiar with the process said. In its second quarter, the company grew revenue by 14% to $129 million and raised its full-year guidance. A take-private deal by a private equity firm like KKR could help IAS grow further without the quarterly Wall Street scrutiny. In September, Axel Springer announced it would separate its media properties into a privately-owned company, while KKR retained the classifieds side of the business.)

Persons: Jefferies, —, acquirers, Axel Springer, Ted Oberwager Organizations: KKR, Ad, Business, Service, Bloomberg, IAS, Google, Vista Equity Partners, Vista, FGS Global, Publishers

☆ Some Democratic political advertisers are still betting on X, despite Elon Musk's allegiance with Donald Trump
▼ + stars: | 2024-11-01 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

Elon Musk's ownership has shifted X's political stance, affecting Democratic ad spending. X switched political ads back on last year as it looked to recoup lost revenue after a brand exodus. AdvertisementWhile some Democratic political advertisers — including Kamala Harris' presidential campaign — have stopped spending on X altogether, a small number are holding firm. It ceased taking political advertising in 2019 under former CEO Jack Dorsey; Musk reversed that decision last year. The research firm EMARKETER predicted that political ad spending in the US will top $12 billion this year.

Persons: X, —, Kamala Harris, Elon Musk, revved, hasn't, Colin Allred, Sen, Ted Cruz, Jon Tester, Tim Sheehy, — Jon Tester, it's, Harris, Linda Yaccarino, Tyler Goldberg, Mike Nellis, Nellis, I've, Matthew Madrazo, Jonathan Phelps, X's, Ned Segal, Jack Dorsey, Musk, Elon, Mark Jablonowski, Andy Kiersz Organizations: Elon, Democratic, Service, Twitter, Trump, Texas Senate, Montana, Solutions, Republican, Fox News, Democrats, Nellis, Media, X, Financial Times, Meta, Google Locations: Texas, Montana, Washington ,

☆ Gaming giant Take-Two is in talks to sell its Chartboost adtech division
▼ + stars: | 2024-10-30 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Take-Two Interactive is in talks to sell its adtech division Chartboost. AdvertisementTake-Two Interactive, the video games giant behind franchises like "NBA 2K24" and "Grand Theft Auto," is in talks to sell its adtech division Chartboost. Adtech companies AppLovin and LoopMe have emerged as potential buyers for the Chartboost assets, the people said. AdvertisementTake-Two acquired Chartboost through its 2022 $12.7 billion purchase of the mobile gaming company Zynga. AppLovin offers a similar, but larger, business to Chartboost — offering developers adtech to make money from their mobile games and find new users.

Persons: —, LoopMe, AppLovin, It's, Maggie Mesa, LUMA Organizations: AAA, Service, Business, Zynga, Mayfair Equity Partners, LUMA Partners Locations: FarmVille, Chartboost

☆ Evertune is building marketing analytics tools for LLMs. Check out the pitch deck it used to launch from stealth with $4 million in seed funding from Eniac.
▼ + stars: | 2024-10-30 | by ( Samantha Stokes | ) www.businessinsider.com time to read: +4 min

The startup offers marketing analytics tools to help brands boost their SEO on LLMs like ChatGPT. Check out the 17-slide pitch deck Evertune used to raise its $4 million seed funding round. The startup, Evertune, launched from stealth today with $4 million in seed funding, it confirmed exclusively to Business Insider. AdvertisementAt Evertune, Stempeck said that he and his co-founders, Ed Chater and Poul Costinsky, are focusing on being the leader in intersection between advertising and AI. Check out the 17-slide pitch deck Evertune used to raise its $4 million seed funding round.

Persons: Evertune, Roger Ehrenberg, —, OpenAI's ChatGPT, Google's, Anthropic's Claude, Brian Stempeck, Evertune's, Stempeck —, LLMs, Stempeck, Ed Chater, Poul Costinsky Organizations: Eniac Ventures, Nextview, Service, Business, New York VC, NextView Ventures, Aperiam Ventures

☆ Google delivers a big earnings beat fueled by AI growth
▼ + stars: | 2024-10-29 | by ( Ana Altchek | Geoff Weiss | ) www.businessinsider.com time to read: +5 min

The company beat on revenue, EPS, its ads business, and Google Cloud revenue, which grew 35% year over year. Revenue from Google Cloud grew 35% year over year to $11.4 billion, bolstered by "accelerated growth" in the company's AI products, the company said. Here are the key numbers for the third quarter compared to analysts' estimates:AdvertisementEarnings per share : $2.12 vs. $1.83 expected: $2.12 vs. $1.83 expected Revenue : $88.27 billion vs. $86.44 billion expected: $88.27 billion vs. $86.44 billion expected Google Advertising : $65.9 billion vs. $65.5 billion: $65.9 billion vs. $65.5 billion YouTube advertising revenue : $8.92 billion vs. $8.89 billion expected: $8.92 billion vs. $8.89 billion expected Google Cloud revenue: $11.35 billion vs. $10.79 billion expectedSource for analyst expectations: BloombergAlphabet and Google CEO Sundar Pichai said the company's AI investments were "paying off." The AI results will now reach over 1 billion users on a monthly basis, he said, and ads in AI Overview are "performing well." Related stories"Today, more than a quarter of all new code at Google is generated by AI then reviewed and accepted by engineers," Pichai said.

Persons: Sundar Pichai, —, Pichai, Demis Hassabis, Evelyn Mitchell, Wolf, Mitchell Organizations: Google, Service, Google Cloud, Bloomberg, Apple, DOJ, Business

☆ Advertisers and publishers call on Apple CEO Tim Cook to suspend the iPhone's new Distraction Control feature
▼ + stars: | 2024-10-22 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

French media and ad groups are calling on Apple to suspend its new "Distraction Control" feature, Business Insider is exclusively reporting. AdvertisementA group of French trade associations representing around 800 companies in the advertising and media sectors has sent an open letter to Apple CEO Tim Cook, calling for the tech giant to suspend the rollout of the iPhone's new "Distraction Control" feature. Distraction Control, which became available with iOS 18 this fall, allows users of the iPhone's Safari browser to hide elements on webpages like images, pop-ups, or ads. The letter urges Apple to suspend the rollout of Distraction Control and to provide technical documentation about its functionalities and any planned updates. AdvertisementAppleInsider later reported Apple had changed the name of the feature from Web Eraser to Distraction Control and updated it to include a popup explaining that it would "not permanently remove ads."

Persons: —, Tim Cook, It'll, Apple, doesn't, Pierre Devoize, Alliance Digitale, AppleInsider Organizations: Apple, Service, Business, Europe's, Data, Alliance, de, Presse, Union des Marques, European Commission . Publishers, Safari, News Media Association, Publishers

☆ Taboola is looking to compete with Google and Facebook for small-business clients using a new generative AI tool for ad campaigns
▼ + stars: | 2024-10-15 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

The tool was built using OpenAI's GPT-4o and data input from years of Taboola ad campaigns. They've maxed out Google and Facebook, not because their threshold for margin is tapped, but the way most spend on Google and Facebook, they will spend, and spend, and spend, and they stop because it gets expensive," Singolda said in an interview. Singolda said Abby was designed to help Taboola bring on more advertisers and tackle the onboarding process. And Taboola itself already offers an AI tool called Maximize Conversions that automates its clients' ad bidding strategies. Advertisement"I don't see generative AI tools as likely to drive near-term adoption of new ad platforms among SMBs," Lipsman said.

Persons: Abby, Taboola, —, Adam Singolda, Singolda, Publicis, Andrew Lipsman, Lipsman Organizations: Service, BBC, CBS, Yahoo, Apple News, Business, Google, Facebook, Big Tech, Omnicom, WPP

☆ Advertisers are scrutinizing the value of AI tools as some early efforts fall flat
▼ + stars: | 2024-10-09 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

AdvertisementTwo years after OpenAI's ChatGPT and other chatbots launched, the advertising community's excitement over generative AI has come down to earth. The shift was evident at New York's Advertising Week, a four-day gathering this week that organizers expected 17,000 to attend. Last year, a Salesforce survey showed about three-quarters of marketers were or planned to use generative AI. Though enthusiasm about AI was tempered in the industry at this year's Advertising Week, there wasn't a widespread abandonment of the tech. Adtech company LiveRamp announced a pair of AI partnerships to help marketers find the right AI company for a given problem.

Persons: —, OpenAI's ChatGPT, Ashwin Navin, there's, Andrew Lipsman, I'm, Zaid Al, Qassab, He's, Let's, Samba's Navin, That's, NBCU, DoubleVerify, Nick Fairbairn, Joshua Nafman, it's, Nafman, Fairbairn, LiveRamp, Scott Howe, Howe Organizations: Publicis, WPP, Service, New, Samba, WPP —, Saatchi, Business, Google, Advertising, Media, Diageo

☆ Adtech is undergoing an exec shake-up as investors seize control and startups enter a new era
▼ + stars: | 2024-10-07 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +9 min

Louisa Wong stepped down as chief executive of Gamut Capital-owned XR Xtreme Reach in August. In July, Dave Clark left his role as chief executive of Triplelift. Those experts — bankers, adtech executives, and consultants — told Business Insider that the revolving door is likely to continue over the next six months as investors press adtech companies for growth. AdvertisementAs TV viewing grew fragmented, several adtech companies that took on investment in recent years positioned themselves as rivals to ratings giant Nielsen. The increasing complexity for advertisers offers opportunities for adtech companies to innovate.

Persons: —, there's, Louisa Wong, Chandler Bigelow, Doug Knopper, Jo Kinsella, Dave Clark, Triplelift, Eric Roza, Ross McCray, Peter Liguori, Axios, Chris Karl, Blackstone, Mark Wright, Wright, Karl, JEGI, Prohaska's Wright, Nielsen, hasn't, There's, Megan Clarken, Criteo, Domenic Venuto Organizations: CTV, Service, Vista Equity, Vista Credit Partners, Google, Prohaska Consulting, Public, CIL Management, Amazon, Nielsen, Walmart, Progress Partners, Horizon Media

☆ Adtech company PubMatic lays off staffers as it tightens focus on growth areas like connected-TV ads
▼ + stars: | 2024-10-07 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

PubMatic conducted a layoff last week as part of a plan to focus on growth areas. PubMatic said it plans to increase its overall head count by 15% despite recent challenges. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementPubMatic, the publicly listed adtech company, last week conducted a layoff as it looks to reorient its business toward growth areas like connected-TV advertising, according to four people familiar with the matter. "PubMatic is optimizing operations to focus on high-growth areas such as supply path optimization, CTV, and commerce media," the spokesperson said in a statement.

Persons: PubMatic, —, AdExchanger, Steve Pantelick Organizations: Service, CTV Locations: New York City, California

☆ Breaking up Google's ad business could 'cripple' publishers. Analysts make the case for turning it into a public-benefit corporation instead.
▼ + stars: | 2024-10-01 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

The US Department of Justice and 17 state attorneys general seek to break up Google's adtech business. Arete Research analysts suggest spinning off Google's adtech as a B Corp instead. The government is hoping the judge will force Google to divest some or all of its adtech business. Related storiesA brute-force breakup or shutdown of parts of Google's sell-side business could have unintended consequences for publishers, Arete's analysts wrote. A publisher tech executive shared with Business Insider their own concerns about a potential breakup of Google's adtech business earlier this month.

Persons: —, Google's, execs, adtech, Arete, it's, Richard Kramer, Kramer Organizations: US Department of Justice, Arete Research, Service, Google, Corp . Companies, B, Google Display, Business, News Corp, Daily Mail, Network, Google Network, Corp, YouTube Locations: Google's

☆ Here are Wednesday's biggest analyst calls: Apple, Tesla, Disney, Ford, General Motors, Duolingo, Roblox, Alphabet & more
▼ + stars: | 2024-09-25 | by ( Michael Bloom | ) www.cnbc.com time to read: +7 min

Wells Fargo upgrades Baker Hughes to overweight from equal weight Wells says it likes the oil service company's business model. Morgan Stanley upgrades AutoNation to overweight from equal weight Morgan Stanley says AutoNation is well positioned in a bumpy macroeconomic environment. Morgan Stanley reiterates Apple as overweight Morgan Stanley says it's remaining cautious after checks of iPhone 16 demand for Apple. Morgan Stanley downgrades Ford to equal weight from overweight and General Motors to underweight from equal weight Morgan Stanley downgraded several automakers on Wednesday and said it's concerned about market share losses. Morgan Stanley reiterates Nike as equal weight Morgan Stanley raised its price target on Nike to $82 per share from $79 ahead of earnings on October 1.

Persons: Wolfe, Sallie Mae, it's bullish, Wells, Baker Hughes, Piper Sandler, Tesla, Piper, Morgan Stanley, AutoNation, Mike Manley, Duolingo, MARA, CORZ, Piper Sandler downgrades Tyson, it's, Oppenheimer, GOOG's, Baird, Locker Baird, Apple, TD Cowen downgrades Expedia, Cowen, Goldman Sachs, Goldman, Morgan Stanley downgrades Ford, Roblox Organizations: APO, Bank of America, Macquarie, Tyson Foods, Barclays, Hewlett Packard Enterprise, DOJ, Google, Foot, Apple, ISI downgrades, Pacific, Evercore, UNP, Disney, JPMorgan, Oil & Gas, Petrobras, Motors, GM, Citi, Investors, Nike Locations: CLSK, Foot Locker, Mexico, China, Fortnite

☆ The race in Big Tech to sell customers on AI products is heating up
▼ + stars: | 2024-09-16 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

Meanwhile, in today's newsletter, we're looking at how AWS is ramping up its sales team to pitch customers on AI . The big storySell, sell, sellAmazon; Getty Images; Alyssa Powell/BIWhen it comes to the AI revolution, building is only half the battle. AdvertisementAfter drawing scrutiny from investors about their massive investments in generative AI, tech companies are prioritizing getting returns on their big bets. Amazon; OpenAI; Microsoft; Getty Images; Chelsea Jia Feng/BIAWS' pressure to ramp up AI sales isn't just focused on ROI. And while these companies can't afford not to pitch their customers on AI tech, they also risk turning them off to the idea by selling them products that might not live up to expectations.

Persons: —, Donald Trump, Trump, Alyssa Powell, Insider's Eugene Kim, Eugene, Chelsea Jia Feng, it's, Anna Kim, Getty, Tyler Le, Martha Stewart, Al Capone, Morgan Stanley, Dre, Jeff Chiu, Larry Page's, Wayne Osborne, Elon, Grimes, Ryan Mac, Kate Conger unearths, Musk, Department's, We've, Kamala Harris, Biden, Booker, Dan DeFrancesco, Hallam Bullock, Milan Sehmbi, Amanda Yen Organizations: Service, FBI, Business, Amazon Web Services, that's, AWS, Microsoft, Getty, Google, Sunshine, Twitter, Huber & Starke, Hollywood, Teamsters Locations: West Palm Beach , Florida, today's, Florida, hustles, New York, London

☆ Google dodged a jury trial in its big adtech case with a $2,289,751 check
▼ + stars: | 2024-09-15 | by ( Jacob Shamsian | ) www.businessinsider.com time to read: +6 min

AdvertisementThe antitrust trial, which began on Monday and is expected to last another month, has been configured as a bench trial. The case is different from a different Google antitrust trial decided earlier this year, where a judge found the company illegally monopolized the search market. AdvertisementThe Justice Department brought five different counts against Google under the Sherman Act, the landmark 1890 law that allows for the Justice Department to break up monopolies. AdvertisementAccording to a couple of professors who the Justice Department hired to do the math, that all added up to $2,289,751. At the end of June 7 hearing, Brinkema applauded Google and the Justice Department for their clever legal arguments.

Persons: —, Department —, There's, Leonie Brinkema, Bill Clinton, Brinkema, Sherman, Gibson Dunn, Stephanie Scarbrough, Rebecca Allensworth, Allensworth, Department's, Wells Fargo, DOJ's, We're, Justice Department didn't Organizations: Service, Google, US Department of Justice, Department, Business, Justice Department, Justice, of, AP, Vanderbilt University, BI Locations: Virginia, United States, States, Eastern, of Virginia

☆ The CEO of $50 billion adtech giant The Trade Desk is calling for Google to be broken up
▼ + stars: | 2024-09-12 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

"I've always said The Trade Desk managed to win in an unfair market — imagine what we could do in a fair market." Since its founding in 2009, The Trade Desk — which operates a demand-side platform for advertisers and ad agencies — has grown into an adtech juggernaut. Having debuted on the Nasdaq in 2016, the California-based adtech company now has a market capitalization of almost $50 billion. In it, Google named-checked The Trade Desk as one of those alternative players in the ad market. Green said he found the comparison flattering when Sundar Pichai, in 2022, named TikTok and The Trade Desk as its competitors.

Persons: —, Jeff Green, Green, I've, Sundar Pichai, David, Goliath, Jed Dederick Organizations: Service, US Department of Justice, Google, Business, ExchangeWire's ATS, Trade, US Department of, DOJ, Meta, YouTube, Publishers, CMA, UK's, Markets Authority, Nasdaq, London Locations: London, California, Virginia

☆ Inside the landmark Google adtech antitrust trial that could transform the $700 billion global digital ad market
▼ + stars: | 2024-09-09 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +9 min

The DOJ and the states are seeking a breakup of Google's adtech business. Separately, they said that while a separation of Google's ad server and its ad exchange would be good for competition in the adtech market, it might drive ad server costs up for publishers. Google's ad server is "a loss leader, they make all their money in AdX," the exec said, referring to Google's ad exchange that connects buyers and sellers. Global regulators have Google in their sights, tooAny unraveling of Google's ad empire would be complex. Over the pond, the European Union said last year it might look to break up Google's adtech business.

Persons: —, Google's, Tim Nollen, isn't gunning, adtech, Macquarie's Nollen, Bietti, Mark Jamison, there's, Arielle Garcia Organizations: Service, Eastern, Business, US Department of Justice, Google, DOJ, Microsoft, Macquarie, Publishers, US Department of, Northeastern University, Public Utility Research Center, Digital Markets, University of Florida, Global, European Union Locations: Virginia, AdX

☆ Google says DOJ's 'narrow view' of the adtech market is not based on reality ahead of antitrust trial
▼ + stars: | 2024-09-09 | by ( Natalie Musumeci | Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

The DOJ accuses the tech giant of building an illegal monopoly of the digital-advertising market. In a blog post before the trial, Google said the DOJ's "narrow view" of the market wasn't realistic. Go to newsletter preferences Thanks for signing up! download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . The antitrust trial, which could result in a breakup of the internet behemoth, officially opened Monday in Alexandria, Virginia.

Persons: —, Department of Justice — Organizations: Google, DOJ, Service, Department of Justice, Business Locations: Alexandria , Virginia

☆ Apple's event will serve as a litmus test for the wider AI industry
▼ + stars: | 2024-09-09 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

Apple is gearing up to announce a new lineup of devices at its 'Glowtime' event today — that's where we kick things off in our big story. AdvertisementApple's "Glowtime" event is today, the latest iteration of the tech giant's annual unveiling of its newest iPhone , writes Business Insider's Jordan Hart. AdvertisementAppleThe Apple event will also serve as a litmus test for the wider AI industry. Even giants like Microsoft and Amazon have struggled to turn their big AI bets into revenue drivers. AdvertisementSuccess could give the AI industry more confidence that there is a light at the end of the AI spending tunnel.

Persons: —, Chelsea Jia Feng, Insider's Jordan Hart, Apple, that's, BI's Hasan Chowdhury, that'll, –, Siri, Jenny Chang, Rodriguez, Paul Graham's, Brian Niccol, Laxman Narasimhan, Dan DeFrancesco, Hallam Bullock, Grace Lett, Milan Sehmbi, Amanda Yen Organizations: Service, Business, Chelsea, Apple, Apple Intelligence, Microsoft, Amazon, Getty, Nvidia, JPMorgan, DOJ, Google, Oracle Locations: China, New York, London, Chicago

☆ There's tons of hiring activity in media ad sales right now, but there's a catch
▼ + stars: | 2024-09-09 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +8 min

While it might look like there's a flurry of advertising hiring, industry insiders say the reality is more sobering. AdvertisementLegacy media companies have sharply cut staff in recent years, including sales, and those jobs aren't coming back. Disney has said it plans to automate half its ad sales. "The number of good job opportunities are few and far between because the large media companies are not hiring as quickly. "Ad sales is no longer ad sales," said Gary Stolkin, global CEO of The Talent Business, a global executive search firm specializing in the creative industries.

Persons: —, they've, Jean, Paul Colaco, aren't, Dave Morgan, Lisa Valentino, David Lawenda, David Zaslav, David Ellison's, Christopher Vollmer, Simon Francis, Peter Naylor, Brian Lesser, Lesser, WPP's, Roku, Harry Kargman, Kargman, Krishan Bhatia, Gary Stolkin, Stolkin, who's Organizations: Service, Netflix, Business, Disney, Paramount, Warner Bros, NBA, Companies, MediaLink, TV, Media, Flock Associates, Progressive, Mobile, The Talent Locations: Teads, NBCUniversal

☆ This leaked 2007 DoubleClick pitch deck is set to play a central role in Google's blockbuster adtech antitrust trial
▼ + stars: | 2024-09-04 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

The deck was obtained by adtech veteran Ari Paparo, CEO of Marketecture Media, which is producing "The Monopoly Report" newsletter to accompany Google's adtech trial. This story is available exclusively to Business Insider subscribers. Business Insider could not confirm with certainty whether this was a final draft. The DOJ and the states are seeking a breakup of Google's adtech business, which could have big ramifications on the broader digital ad market. The case concerns the under-the-hood part of Google's advertising business: The technology that connects advertisers with publishers and that runs the advertising auctions that take place in the milliseconds it takes a webpage to load.

Persons: —, Ari Paparo, Google's, Paparo, DoubleClick Organizations: Service, adtech, Marketecture Media, Business, Yahoo, Microsoft, AOL, Google, US Department of Justice, DOJ, Reuters, Big Tech Locations: Virginia

☆ I don't let my emotions get in the way of my business. Here's how I overcome 6 common frustrations.
▼ + stars: | 2024-08-12 | by ( Susie Moore | ) www.businessinsider.com time to read: +7 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. As Warren Buffett said, "Until you can manage your emotions, don't expect to manage money." I started my career in sales and business development in adtech in 2007 and became a full-time life coach in 2014. Here's how I manage six of the most common business frustrations. As a former sales director for a Fortune 500 company, I know that success usually comes down to volume.

Persons: —, Warren Buffett, I've, It's, you've, we've, it's, they're, you'll, Susie Moore Organizations: Service, Business, Fortune, Staff, Mother's Locations: adtech

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