New York CNN —Adidas CEO Bjørn Gulden said he doesn’t think Kanye West “meant what he said” when the rapper spewed antisemitic comments last year.
“Very unfortunate, because I don’t think he meant what he said, and I don’t think he’s a bad person.
His comments garnered global outrage and a few days later Adidas ended its nine-year business relationship with him.
Prior to those comments, Adidas put the “partnership under review” after he wore a “White Lives Matter” T-shirt in public.
It now expects to make a €450 million ($491 million) operating loss in 2023, a much better outcome than the €700 million ($764 million) loss it had forecast back in March.
Persons:
Bjørn Gulden, ”, Ye, Gulden, ” Gulden, Adidas didn’t, West
Organizations:
New, New York CNN, Adidas, West, White, Ku Klux Klan, British, Manchester United
Locations:
New York, Norwegian