SuperOrdinary wants to be the next unicorn out of the creator economy — and it's betting on live shopping and influencers to get there.
Why SuperOrdinary is bullish on live shoppingWhile live shopping has had a lukewarm appeal in the US, SuperOrdinary sees itself as a potential breakthrough.
"SuperOrdinary has been live shopping or livestreaming since the beginning of the company," Reis said.
The key to cracking live shopping isn't just discounts, Reis added, but fine-tuning the experience for the American consumer.
"We really think that the consumer here is slowly moving across to more entertainment-style shopping," Reis said.
Persons:
SuperOrdinary, Julian Reis, Reis, Fanfix, " Reis, We've, TikTok, Addison, Sephora, MrBeast, Jen Atkin's, David Yi's skincare
Organizations:
Intelligence, Bizrate, Brands
Locations:
Shanghai, Los Angeles, Indonesia