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— - 3 AdExchanger - 2 PubMatic - 1 Steve Pantelick - 1 Max - 1 Critics - 1 Joe Root - 1 Shiv Gupta - 1
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6 mentions found


☆ Adtech company PubMatic lays off staffers as it tightens focus on growth areas like connected-TV ads
  + stars: | 2024-10-07 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +3 min
PubMatic conducted a layoff last week as part of a plan to focus on growth areas. PubMatic said it plans to increase its overall head count by 15% despite recent challenges. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementPubMatic, the publicly listed adtech company, last week conducted a layoff as it looks to reorient its business toward growth areas like connected-TV advertising, according to four people familiar with the matter. "PubMatic is optimizing operations to focus on high-growth areas such as supply path optimization, CTV, and commerce media," the spokesperson said in a statement.
Persons: PubMatic, —, AdExchanger, Steve Pantelick Organizations: Service, CTV Locations: New York City, California
☆ Digital advertisers want 'premium content' — but are in a battle over how to define it
  + stars: | 2024-06-18 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +7 min
Read previewPublishers are racing to be known for "premium" content to keep advertising revenue afloat, but there's a swirling debate in the industry over how to define it. AdvertisementFor example, some broadcasters are pitching their streaming content as premium by selling it directly to advertisers without using third-party adtech companies. Broadcasters are gunning for control of streaming ad dollarsAt the same time, TV publishers are angling to define themselves as makers of premium content that appeals to advertisers. Instead of premium content, many advertisers are more concerned with premium audiences who are watching streaming content. Still, Gupta from U of Digital said that broadcasters have the upper hand in deciding what is considered premium content because there is a lack of high-quality content in streaming environments.
Persons: —, Max, Critics, Joe Root, Shiv Gupta, Gupta, Permutive's Root, Digital's Gupta, gunning, Rachel Eckerling Organizations: Service, Business, Hulu, Disney, Google, Trade, Association for National, Jounce Media, ANA, Universal, Broadcasters, Publicis, Precision, CTV, Publishers, Industry, Interactive
☆ Snowflake is doubling down on data clean room tech as it forges deeper ties with the ad industry
  + stars: | 2024-03-28 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
"Our expectation in the next year is that people will be talking less about the tech and actually understand the value," of Snowflake's data clean room, Stratton said. The clean room space is competitive and marketers intend to spend more on the techUltimately a data clean room is only as valuable as the customers who share data within it — even when it's being offered for free. "Clean rooms are no longer competing against other clean rooms only," said Wayne Blodwell, the CEO of the programmatic advertising company Impact Media. AdvertisementThe global data clean room market has accelerated in the last two years. The report found that these companies, on average, spent $879,000 on data clean room tech in 2022.
Persons: —, influencers, Kamakshi Sivaramakrishnan, Samooha, AdExchanger, Sivaramakrishnan, Snowflake, Bill Stratton, Snowflake's, Time Warner, Stratton, it's, Wayne Blodwell, Sridhar Ramaswamy Organizations: Service, Business, Amazon Web Services, Microsoft, Snowflake Ventures, LinkedIn, Google, Time, Impact Media, Deloitte Digital Locations: Snowflake, Samooha
☆ MediaMath seemed destined for a $1B fairy-tale exit. Instead, most early investors got nothing.
  + stars: | 2023-03-01 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +19 min
At its Halloween party in 2015, the adtech startup MediaMath seemed on the brink of greatness. The machine-learning revolution that took over the financial industry was finally happening in marketing, and many industry insiders considered MediaMath to be the hottest adtech company of the time. "We never came close to consummating such a deal with MediaMath nor entertained the purported valuation," said a representative for Singtel. The Trade Desk, the most comparable independent DSP company to MediaMath, was riding high after its 2016 initial public offering. The quasi-equity agreement was structured to protect Searchlight if MediaMath didn't perform to certain quotas or if things went south financially.
☆ Another tech bubble bursts: 2022 has been brutal for Silicon Valley workers
  + stars: | 2022-11-27 | by ( David Ingram | David Ingram Covers Tech For Nbc News. | ) www.nbcnews.com   time to read: +28 min
Gem: 100A maker of recruiting software, the startup cut a third of its workforce Nov. 1, The Information reported. HealthCare.com: 149The health insurance marketplace announced the job cuts Aug. 3, Miami Inno reported, citing state regulatory filings. Fabric: 120The robotics startup said July 13 that it was layoffing off 40% of them, TechCrunch reported, citing company confirmation. It affected about 300 people, the Silicon Valley Business Journal reported, citing company confirmation. Policygenius: 170The online insurance company cut about 25% of its staff, Axios reported June 6, citing company confirmation.
☆ Amenzi pentru proprietarii Airbnb din Paris. Ce condiții le sunt impuse pentru a continua activitatea? — Moldova.org
  + stars: | 2021-05-11 | by ( Autor Invitat | ) www.moldova.org   time to read: +2 min
În ultimii ani, Airbnb și alte platforme similare au preluat mii de apartamente pentru închirieri comerciale. Asta a făcut ca prețurile să crească și mai mult pentru parizieni, care în prezent au mari dificultăți de a găsi apartamente disponibile. Multe orașe europene populare printre turiști, precum Barcelona, Amsterdam și Berlin, au făcut eforturi similare pentru a controla industria. În curând nu vom urmări „Emily in Paris”, ci „Emily in Pantin”. A trăit și a lucrat într-un „chambre de bonnes” (cameră de serviciu) parizian de 9 m² timp de doi ani – și chiar i-a plăcut!
Persons: Aceștia, Emily, Hélène Bienvenu Locations: Paris, Franța, Barcelona, Amsterdam, Berlin, Franței, ost, Europa Centrală, Est
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