The Yeezy sales added €150 million to Adidas’s operating profit for the first half the year, “an incremental amount,” the sportswear maker said. And Adidas reported a steeply lower operating profit for the half-year: €236 million, versus €828 million a year earlier. Adidas began selling its first batch of its remaining Yeezy shoe models in June. But Mr. Gulden refused to elaborate on how much the rapper was making from the sales. Adidas said it has set aside €110 million of its proceeds from the first sale of the Yeezy inventory to donate to organizations.

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Persons: Ye, ” Bjorn Gulden, Gulden, “, ” Mr, Philonise Floyd, George Floyd, Robert K Organizations: Adidas, Defamation League, European Jewish Association, Keeta Floyd Institute for Social, Kraft, New England Patriots Locations: North America