Paramount is in trouble: The one-time media giant's ad sales are plummeting, and so is its stock price. This week, the day after the company broadcast the Super Bowl to a record-setting number of viewers, it announced companywide layoffs. AdvertisementBut why should you, a person who doesn't work at Paramount, care about the future of the company? But even under the best-case scenario, it would be hard for Paramount or any other traditional media company to survive the transition to streaming and digital. Which is why two of the biggest traditional giants — Time Warner and Rupert Murdoch's Fox — took the opportunity to sell most of themselves in 2016 and 2017.

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Persons: Lucas Shaw, they're, Shaw, Sumner Redstone, Redstone's, Shari, — Time Warner, Rupert Murdoch's Fox — Organizations: Paramount, Bloomberg Businessweek, Hollywood, Disney, Warner Bros Discovery, — Time Locations: Silicon Valley, China, Hollywood