download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementLinearity, a vector-based app similar to Adobe's Illustrator, did not disguise its intention to get customers to switch apps. Inkscape, a free, open-source software similar in function to Illustrator, took a subtle swipe at Adobe in a June 9 X post. And some users seem desperate to make the switch, with creatives on TikTok and X sharing extensive lists of alternatives to Adobe's apps. Representatives for Adobe, Linearity and Affinity didn't immediately respond to a request for comment from Business Insider, made outside normal working hours.

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Persons: —, — Jessica Plowman Organizations: Service, Federal Trade Commission, Adobe, Business, Canva, MRC, Photoshop