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☆ Some full-time influencers are diving back into the corporate world, citing a lack of structure, loneliness, and financial instability
▼ + stars: | 2024-05-29 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

Her success in monetizing her platform persuaded her to try full-time content creation in 2023. Hong Kong-based creator Anushka Purohit decided to dive into a corporate 9-to-5 job after graduating from college instead of becoming a full-time creator because of the perceived financial instability. "The idea of full-time content creation is often more glamorous than reality," she said. Nguyen also said she'll never go back to full-time content creation because of the financial instability. Being a full-time creator can also hurt your social-media brand if you compromise for the money.

Persons: —, influencer Mariam Salam, Adesh, hasn't, they've, Anushka Purohit, Purohit, Mitchie Nguyen, Instagram, Nguyen, she's, Salam, she'll Organizations: Service, Business, Salam, Google, Staples, RBC Locations: Canada, monetizing, Hong Kong, York, TikTok

☆ Chipotle customers are roasting the chain for its portion sizes — and filming their orders in hopes of getting more food
▼ + stars: | 2024-05-28 | by ( Alex Bitter | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. In response, they're pulling out their smartphones as Chipotle employees add chicken al pastor, steak, or another one of their preferred proteins to their order. In the video, Lee samples multiple Chipotle items, including a bowl he ordered with chicken al pastor. "There have been no changes in our portion sizes, and we have reinforced proper portioning with our employees," Chipotle Chief Corporate Affairs and Food Safety Officer Laurie Schalow told Business Insider. Chipotle hasn't given employees instructions on what to do when customers start filming, a spokesperson added.

Persons: —, guacamole isn't, influencer Keith Lee, Lee, fajita veggies, Chipotle, Laurie Schalow, Schalow Organizations: Service, Business, Corporate Affairs, Food Locations: Chipotle

☆ Wealthy Chinese influencers are being banned from social media for flaunting lavish lifestyles
▼ + stars: | 2024-05-27 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +1 min

China is banning social media influencers for flaunting lavish lifestyles and promoting materialism. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementFlaunting a lavish lifestyle to promote materialism can get you thrown off social media in China. Since April, China has been busy cracking down on influencers who promote ostentatious lifestyles as a means of gaining profit. China's internet regulator, Cyberspace Administration of China, launched a campaign last month to discourage social media users from "deliberately showcasing a lavish lifestyle built on wealth," the Financial Times reported.

Persons: China's Kim Kardashian, — Organizations: Cyberspace Administration of China, Financial Times, Service, Cyberspace Administration, Business Locations: China

In addition to Wegovy and Ozempic, the GLP-1 class includes Eli Lilly's highly popular weight loss drug Zepbound and diabetes treatment Mounjaro. VanGilder signed up nearly four years ago and started taking the weekly diabetes injection Ozempic specifically for weight loss. The big difference between Calibrate and prior weight loss efforts, VanGilder said, is that she doesn't feel like she's dieting. Calibrate is one of the only companies to regularly release reports detailing the results of its weight loss program. The federal Medicare program by law can't cover weight loss drugs unless the prescription is for another approved health benefit, such as diabetes or cardiovascular health.

Persons: Michael Siluk, Gray Beard, She'd, that's, Beard, wouldn't, She's, Ro, Goldman Sachs, Eli Lilly's, it's, Andrew Dudum, There's, Zachariah Reitano, Reitano, Wegovy, WeightWatchers, Gary Foster, Foster, Oprah Winfrey's, Kim Gradwell, Lee Smith, Jennifer VanGilder, she'd, Jenny Craig, VanGilder, I've, Kristin Baier, Rob MacNaughton, Ro's Reitano, we'd, Eli Lilly, Craig Primack, Primack, Hims, Dudum, We're Organizations: — Novo, UCG, Novo Nordisk, CNBC, Teladoc Health, World Health Organization, Food, WeightWatchers Clinic, Ursinus College, Asset Management Locations: Charlotte , North Carolina, U.S, Dudley , North Tyneside, Britain, Collegeville , Pennsylvania, Hims

☆ Iga Świątek: How ‘introverted’ tennis star became a four-time grand slam champion and the world’s highest-paid female athlete
▼ + stars: | 2024-05-24 | by ( George Ramsay | ) edition.cnn.com time to read: +8 min

CNN —Calm and understated, Iga Świątek rarely appears flustered by the triumphant highs and heart-breaking lows of professional tennis, but discovering that she would be crowned world No. Since rising to the top of the rankings, the Polish star has been a dominant force in women’s tennis, winning 16 titles – 21 in total – and only once dropping from the No. “When we started working in 2019, I was really, really introverted,” says Świątek. Last year, she became the first female athlete to be sponsored by sportswear brand On and has helped to develop the company inaugural tennis range. Świątek was estimated by Forbes to be the world's highest-paid female athlete last year.

Persons: Świątek, ”, “, –, ” Świątek, Aryna Sabalenka, Susana Vera, Roland Garros, you’re, there’s, hasn’t, “ We’re, Yves Herman, Daria Abramowicz, Karolína Muchová, Julien de Rosa, it’s, Eileen Gu, Coco Gauff, Emma Raducanu, Naomi Osaka, Aryna, Williams, Maria, Sharapova, ” Max Eisenbud, Taylor Swift, Andre Agassi, Lindsey Vonn, Robert Prange, Eisenbud, I’ve, ” “, Monica Seles, Justine Henin – Organizations: CNN, tennis, CNN Sport, Madrid, Reuters, Porsche, Rolex, Getty, Forbes ’, Tennis, Forbes, Serena, Brands Locations: Madrid, Rome, AFP, American, Świątek

☆ Carlo Acutis, Italian teenager nicknamed ‘God’s influencer,’ set to become Catholic Church’s first millennial saint
▼ + stars: | 2024-05-24 | by ( Christopher Lamb | ) edition.cnn.com time to read: +2 min

CNN —Carlo Acutis, an Italian teenager and computer prodigy who earned the nickname “God’s influencer,” is set to become the Catholic Church’s first millennial saint. Pope Francis has recognized a second miracle attributed to Acutis, a gamer and computer programmer who died from leukemia in 2006 at age 15. Many attended the beatification ceremony of Carlo Acutis at the St. Francis Basilica on October 10, 2020 in Assisi, Italy. Vatican/Getty ImagesDuring his life, Acutis used his technological skills to spread awareness of the Catholic faith, including setting up a website documenting miracles. Prospective candidates for sainthood normally need to have two miracles attributed to them before they can be canonized.

Persons: CNN — Carlo Acutis, God’s, Pope Francis, Acutis, Carlo Acutis, Francis Basilica, “, Pope, Acutis –, –, Mario, Pokémon Organizations: CNN, Catholic Locations: Italian, Assisi, Italy, London, Milan, Costa Rica, Florence

☆ Opinion | Minnesota Republicans Just Endorsed an Alex Jones Acolyte for Senate
▼ + stars: | 2024-05-24 | by ( Michelle Goldberg | ) www.nytimes.com time to read: +2 min

Royce White, a Black former pro basketball player who led protests in Minneapolis after the murder of George Floyd, made his first appearance on “The Alex Jones Show” about two years ago. Jones, a purveyor of conspiracy theories about everything from 9/11 to the murder of children at Sandy Hook Elementary School, was thrilled by their conversation. “You’re awesome, you’re dead-on, and we’re going to learn a lot from you,” he enthused. to accommodate his generalized anxiety disorder, a public stand that won him journalistic admiration even as his athletic career faltered. “Royce White Towers Above the Minneapolis Protests, and Thousands Are Looking Up to Him,” said a Washington Post headline.

Persons: Royce White, George Floyd, Alex Jones, ”, Jones, White, Dave Zirin, Billie Jean King, Muhammad Ali, “ Royce, Donald Trump, ” White, Louis Farrakhan, Robert Malone ” —, Steve Bannon, Bannon, Trump’s, delighting, it’s, Tulsi Gabbard Organizations: Sandy Hook Elementary, Minneapolis Protests, Washington Post, CNN, Democratic, Trump Locations: Minneapolis, Israel

☆ The Increasing Trumpification of TikTok
▼ + stars: | 2024-05-23 | by ( Anjali Huynh | ) www.nytimes.com time to read: +1 min

Donald Trump isn’t on TikTok. The social-media platform, though still regarded as a hub for Democratic voices and liberal causes, has seen an uptick of right-wing, pro-Trump influencers since the last presidential election. Pearson, a social-media influencer with nearly 149,000 followers on TikTok who co-chairs the Republican National Committee’s youth advisory council. But TikTok still presents challenges as the former president seeks to regain the White House. And Republican politicians — including Mr. Trump — have largely resisted joining the platform, with many having vocally opposed it.

Persons: Donald Trump isn’t, Biden, TikTok, influencers, ”, C.J, Pearson, Trump Organizations: Democratic, Trump, Biden, National, PAC, TikTok Locations: U.S, Gaza

☆ 'God's Influencer' to Become First Millennial Catholic Saint
▼ + stars: | 2024-05-23 | by ( Erica Star Domena | Tamara Lindstrom | ) www.businessinsider.com time to read: 1 min

On May 23, Pope Francis cleared the way for Carlo Acutis, also known as "God's influencer," to become the first millennial to become a saint. This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account?

Persons: Pope Francis, Carlo Acutis Organizations: Business

☆ 4 takeaways that show how AI influencers are invading YouTube and social feeds, from a new survey of 1,000 consumers
▼ + stars: | 2024-05-23 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +1 min

A new report from The Influencer Marketing Factory outlines the rise of virtual influencers. These AI influencers are now mainstream, with 53% of respondents in a survey following at least one. They're presenting themselves as digital avatars or AI-generated virtual influencers. These AI influencers are now going mainstream, according to an April report by The Influencer Marketing Factory. It found that 53% of participants followed at least one virtual influencer, and 22% were somewhat familiar with these creators.

Persons: — Organizations: Factory, Service, Business

☆ Pope Francis is gearing up for the first millennial saint, a web developer known as 'God's influencer'
▼ + stars: | 2024-05-23 | by ( Joshua Zitser | ) www.businessinsider.com time to read: +1 min

Pope Francis has attributed a second miracle to teenage website developer Carlo Acutis. This paves the way for Acutis, who was born in 1991, to become the first millennial saint. The tech whizz, sometimes called 'God's influencer,' died of leukemia in 2006 at age 15. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementPope Francis has attributed a second miracle to a teenage website developer, paving the way for him to become the first millennial saint.

Persons: Pope Francis, Carlo Acutis, —, Acutis, Marian Organizations: Service, Catholic, Business Locations: United Kingdom, Italy

☆ A 67-year-old bodybuilder who started exercising in her 50s shares 4 things she's learned about getting fit at any age
▼ + stars: | 2024-05-22 | by ( Serafina Kenny | ) www.businessinsider.com time to read: +6 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Flowers told Business Insider that life has been tough: she was in difficult relationships and has struggled with eating disorders. "That's when I realized I had to turn things around and change, because I was destroying my body," she said. At the age of 58, she started exercising at home, following bodyweight programs on fitness DVDs. AdvertisementFlowers shared four things she's learned about getting fit at any age.

Persons: —, Marlene Flowers, Flowers, Marlene Flowers Flowers, Rachel Hosie, Jamie Wright, Kristin Haraldsdottir, Daniel Lieberman Organizations: Service, Business, Harvard

☆ Ms Rachel, the YouTuber, launched a campaign to help kids in Gaza and other conflict zones. Then came the angry comments
▼ + stars: | 2024-05-22 | by ( Faith Karimi | ) edition.cnn.com time to read: +7 min

“Hiiii, heeeello,” she chirps while waving cheerfully in social media clips that feature upbeat nursery rhymes, dances and language lessons for preschool children. Instead of her usual smiling, clapping and cheering, the popular social media creator, whose full name is Rachel Griffin Accurso, was in tears. But I can handle this,” she said in a video posted to her accounts last Thursday. In the caption on her tearful May 16 video, Accurso reiterated her concern for all the world’s children. “Palestinian children, Israeli children, children in the US – Muslim, Jewish, Christian children – all children, in every country,” she wrote.

Persons: “, TikTok, Rachel Griffin Accurso, ”, Accurso, wasn’t, –, Rachel, she’d, she’s, Rogers, James Elder, —, Giselle Ugarte, ” Ugarte, influencers Organizations: CNN, YouTube, Democratic, New York Times, United Nations Children’s Fund, UNICEF Locations: Instagram, Gaza, Israel, gaza, Sudan, Ukraine, Democratic Republic of the Congo, New York, Rafah, Palestinian, “

☆ TikTok is becoming a new GoFundMe, with views replacing donations to help people get out of debt
▼ + stars: | 2024-05-22 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Read preview"We are paying off each other debt on TikTok," a creator recently declared. The creator, named Yolanda, was gushing about the "pay off each other's debt" trend that seems to have become popular on the app. More than 4,000 videos have been posted under the #payoffdebttrend hashtag on TikTok, with creators asking for help for various reasons including medical bills, student debt, and unexpected costs. The requirements for earning money on TikTok are to have at least 10,000 followers and to have amassed 100,000 video views in the previous 30 days. AdvertisementAccording to creators who previously spoke with BI in 2022, the amount TikTok pays creators varies widely from a few pennies to $17 per 1,000 views.

Persons: —, Yolanda, TikTok, Katya Varbanova, Jake Heisenburg, Heisenburg, commenter, didn't, he'd, Markia Brown, Mark Tilbury, Varbanova, it's, Brown, isn't Organizations: Service, Business, New York Federal Reserve Bank, TikTok, Facebook Locations: TikTok, Experian

☆ It's shaping up to be a tough summer for the stock market, but Nvidia could help salvage things
▼ + stars: | 2024-05-20 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, we examine how this summer is shaping up to be tough for the stock market . Stocks are on track to either remain flat or turn negative going forward , according to two market vets Jennifer spoke to. The pessimism about stocks' future is due to a few factors. Some Nvidia employees are considered to be millionaires SOPA ImagesThere is, however, one company that could salvage things: Nvidia. As the key chipmaker in the space, a win for Nvidia is a win for everyone betting on AI being the future.

Persons: —, Jenny Chang, Rodriguez, Jennifer Sor, Stocks, Jennifer, It's, Jerome Powell, BI's Linette Lopez, Warren Buffett Scott Morgan, Warren, Berkshire Hathaway, Goldman Sachs, Michael Burry, John Paulson, Alyssa Powell, Gen Zers, Instagram, Vincent Sandoval, Getty, Henrik Sorensen, Tyler Le, Larry Ellison, it's, aren't, Cash, Bill Lee, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Service, New York Knicks, NBA, Business, Getty, Fidelity, Hamptons, Nvidia, Reuters, Berkshire, JPMorgan, Meta, Sciences, Apple, The Locations: Montauk, Berkshire, New York, London

☆ Supreme Court Justice Alito sold Bud Light stock, then bought Coors during boycott
▼ + stars: | 2024-05-20 | by ( Kevin Breuninger | ) www.cnbc.com time to read: +4 min

United States Supreme Court Associate Justice Samuel Alito poses for an official portrait at the East Conference Room of the Supreme Court building on October 7, 2022 in Washington, DC. Supreme Court Justice Samuel Alito sold shares of beer giant Anheuser-Busch InBev as conservatives were ditching the Bud Light brewer over its partnership with a transgender social media influencer . The Supreme Court did not immediately respond to CNBC's request for comment on Alito's transaction report or the timing of his stock activity. In May 2023, Modelo replaced Bud Light as the top-selling beer in the U.S. Data from around that time showed sales of Bud Light had dropped nearly 25% year over year. Roth noted that the beer companies in question have no pending business before the Supreme Court that he can think of.

Persons: Samuel Alito, Alito, Bud Light, Busch, influencer Dylan Mulvaney, Mulvaney, —, Martha, Ann Alito, Gabe Roth, " Roth, Roth Organizations: East, Anheuser, Busch, Molson Coors, Supreme, Busch InBev, Bud, Modelo, InBev, Coors, Blacks, New York Times, Trump, U.S . Capitol, Times, CNBC, Bud Light Locations: Washington , DC, U.S

☆ 3 college athletes explain how LinkedIn can play a 'huge role' in building careers, including scoring brand deals and NIL agents
▼ + stars: | 2024-05-20 | by ( Tiara White | ) www.businessinsider.com time to read: +5 min

LinkedIn is another often-overlooked platform where student-athletes can promote themselves and score brand deals, athletes and experts told Business Insider. Oostburg and Printz told BI they've used LinkedIn to secure NIL brand deals and connect with agents or other professionals they want to work with. College athletes have used LinkedIn to get brand deals and sign with talent agentsOostburg said she landed two sponsorship deals through LinkedIn, including with the Nashville Zoo and a startup called Backhat. Griffin, who's scored more than 30 NIL deals during his career, landed his first through LinkedIn. "If you're doing NIL or not, as a college athlete, you're also a college student," he said, "and LinkedIn is the spot to be for college students."

Persons: —, Tanner Maddox, Sabrina Oostburg, Connor Printz, Jack Adler, Adler, Oostburg, Printz, Raymond, Belmont Athletics Oostburg, hasn't, Samantha Green, Green, Chase Griffin, Griffin, who's, you've Organizations: Service, LinkedIn, Business, Villanova, Belmont University, Claremont McKenna College, College, Nashville Zoo, Belmont Athletics, Athlete, UCLA

☆ Instagram Is Giving People Meaningless Little Badges for Posting
▼ + stars: | 2024-05-20 | by ( Emily Stewart | ) www.businessinsider.com time to read: +9 min

But an Instagram posting streak is different from, say, exercising every week for a year or doing a language lesson daily, both of which have intrinsic value. You feel good about trying to get in shape or practicing Spanish no matter who sees; that's not the case for Instagram posting. "But to post on Instagram, I'm not like, 'Wow, I'm a great poster.'" Ultimately, the Instagram badges aren't the end of the world. AdvertisementThe Instagram badges aren't widely available for all users yet, and a spokesperson for Meta said they had nothing to share on whether they eventually would be.

Persons: I've, Instagram, Wordle, Meta, Instagram's, Scott Kessler, it's, Ali Grant, Grant, that's, Barasch, I'm, they'd, she'd, —, Emily Stewart Organizations: YouTube, Third, Meta, Facebook, Digital, University of Colorado Boulder's Leeds School of Business, Business

☆ Meet WiFi Money: Wealthy Finance Influencers Who Infuriated Investors
▼ + stars: | 2024-05-19 | by ( Rob Price | ) www.businessinsider.com time to read: +26 min

The Texas couple were staring down more than $100,000 in debt, much of which they had poured into WiFi Money. Those who give their money to WiFi Money are often encouraged to sign up other people in return for a cut of their profits — and perhaps, one day, a chance to become part of the WiFi Money crew. As the money poured in, WiFi Money gained a patina of mainstream credibility. AdvertisementThrough WiFi Money, Moeller and Frederick had created a virtuous cycle of money and influence. The same month investors took WiFi Money to court over the stores, DBC announced it was closing down.

Persons: Alex Moeller, influencer, Jasmine Sadry, Joey Martin, Martin, Moeller, Chris Frederick, Casa Moeller Martinez, MentorCI, Kim Kardashians, Gary Vee, Uber, Etsy, Farnaz Ghaedipour, Frederick, Jay Gatsby, Scott Fitzgerald's, Brandon Celi, There's, Billy, Chris Casey, There's Todd Cahill, Liz Friesen, Tana Mongeau, Kardashian, —, James Ragano, BI Moeller, wouldn't, Kyle McDougal, Sadry, Kyncey, McDougal, hustlers, Kevin O'Leary, Jordan Belfort, Ronaldinho, Glenn Beck, I've, he'd, Daemon, I'm, they'd, It's, Chris Costello, Francis, Ashley, Costello, Gatsby, Casey, Avery Williamson, Victor Bermudez, DBC, They're, Instagram, Rolex Submariner Organizations: WiFi, Lamborghini, McLaren, Fox News, YouTube, Invest, Stanford University, PBS, BI, Social, Yahoo Finance, Business, Times, Piccadilly Circus, Fort, DMs, Kyncey Investments, Amazon, Kyncey, Investors, CNN, Fox Business, Big Tech, Florida Tropics Soccer Club, Royce, WiFi Money, Federal Trade Commission, WifiMoney, IRS, NFL, Dallas, Rolex Locations: Instagram, Mexico, Texas, Dallas, Quito, Ecuador, @amoeller, Florida, pecs, Maryland, Europe, Illinois, Mita, Burj, Fort Worth, dropshipping, Brazilian, New York City, ensconced, Minnesota, Los Angeles, Munich

☆ This 90-year-old grandma has hardly any wrinkles. A dermatologist shared the most important part of her routine.
▼ + stars: | 2024-05-19 | by ( Serafina Kenny | ) www.businessinsider.com time to read: +1 min

A dermatologist told Business Insider sunscreen is the most important part of her routine. Everyone's skin wrinkles as they age, but genes, UV exposure, and repeated facial expressions can govern how deep they are and how many develop. Many people turn to "antiaging" creams and beauty products to lessen the appearance of wrinkles — in 2023, facial antiaging products made over $1 billion in the US, according to Statista. But because the Food and Drug Administration doesn't evaluate beauty products for effectiveness, there's no guarantee they will reduce wrinkles. This story is available exclusively to Business Insider subscribers.

Persons: TikTokers, —, Sarah Palmyra, couldn't Organizations: Service, and Drug Administration, Business

☆ Airbnb hosts are bracing for an unpredictable summer
▼ + stars: | 2024-05-19 | by ( Dan Latu | ) www.businessinsider.com time to read: +7 min

Read previewLast summer ushered in a new normal for hosts on Airbnb and other short-term rental booking websites. Ahead of summer 2024, hosts face pressure to stand out from all the other listings in their areas. Adding additional stress is the increased unpredictability of travelers themselves — hosts say guests are booking trips more last-minute than the advance-planning of years past. With direct bookings, hosts are responsible for collecting the proper paperwork for background checks and payment information, and they don't have the additional insurance offered by the major platforms. Influencers can also help promote direct booking, Burke said.

Persons: —, Vrbo, they're, Emily Burke, Rick Kenworthy, he's, Kenworthy, Ryan Villines, Villines, Burke, she'll, she's, they've, who've, Influencers, Tulsans Organizations: Service, Business, Airbnb Locations: Tulsa , Oklahoma, Arizona, Scottsdale, Phoenix, Airbnb, Missouri, Tulsa

☆ Donald Trump's political maelstrom could be close to sucking Ivanka back in
▼ + stars: | 2024-05-18 | by ( Katherine Tangalakis-Lippert | Erin Snodgrass | ) www.businessinsider.com time to read: +6 min

It's been nearly two years since Ivanka Trump announced she was "done" with Washington politics. Advertisement"It's becoming more of a reality that President Trump could be president again," R. Couri Hay, a society publicist and longtime acquaintance of the Trump family, told Business Insider. My understanding is that privately she's saying she's ready to be first lady again if called." Hay added: "Then why are we so shocked and surprised that Ivanka could, too, feel the call of the siren? "The idea of assuming some sort of role is something I can imagine Ivanka might be thinking about."

Persons: It's, Ivanka Trump, she's, Donald Trump's, Puck, Trump, Couri Hay, Hay, Ivanka, Jared, they'd, it's, Nordstrom, Scarlett Johansson, Alexa Chung, reputational, —, Ambani, Kim Kardashian's, Donald Trump, Ivanka's Organizations: Service, Business, Republican, Trump Organization Locations: Washington, Maui

☆ ‘Blockout 2024’ Wants to Send Celebrities to the ‘Digital Guillotine’
▼ + stars: | 2024-05-17 | by ( Elizabeth Paton | ) www.nytimes.com time to read: +1 min

As protests over the war in Gaza unfolded blocks away, last week’s Met Gala was largely devoid of political statements on the red carpet. At least, it is on TikTok, the social media platform that was a sponsor of the Met event. Blockout 2024, also referred to as Operation Blockout or Celebrity Block Party, targets high-profile figures who participants feel are not using their profiles and platforms to speak out about the Israel-Hamas war and wider humanitarian crises. The criticism began on May 6. when Haley Kalil (@haleyybaylee on social media), an influencer who was a host on E! News before the event, posted a TikTok video of herself wearing a lavish 18th-century-style floral gown and headdress with audio from Sofia Coppola’s 2006 film “Marie Antoinette,” in which Kirsten Dunst proclaims, “Let them eat cake!”

Persons: Blockout, Haley Kalil, Sofia Coppola’s, Marie Antoinette, ”, Kirsten Dunst, “ Organizations: Sofia Locations: Gaza, Israel

☆ AI-generated influencer ads are having a moment. But they won't replace humans, industry insiders say.
▼ + stars: | 2024-05-17 | by ( Marta Biino | ) www.businessinsider.com time to read: +7 min

Read previewThe first time he saw a short-form video ad made entirely using AI, Will Sartorius thought it was "mind-boggling." Sartorius is the CEO of the agency SelfMade, which works primarily with direct-to-consumer brands on social advertising. In March, Sartorius came across a viral ad in the style of user-generated content that was made using the AI tool Arcads. AdvertisementPatricia Redulla is a user-generated content creator. This includes sentences that warn against using generative AI for anything from idea generation to scripts to editing.

Persons: —, Will Sartorius, Sartorius, Ariel Marie, It’s, …, — Beck, ike H, ince, ptions, riel, arie, ould, ake, l, ike, ork, eason, anders, arn Organizations: Service, Business Locations: uman

☆ How viral olive-oil brand Graza tapped influencers for its largest product launch after slashing its marketing budget
▼ + stars: | 2024-05-16 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Read previewTwo-year-old Graza has popularized squeeze bottles filled with olive oil that appear in seemingly every food influencer's social videos. And those influencers are playing a key role in the brand's largest product launch to date beyond the squeezable bottles: Beer-can refills. On May 9, Graza rolled out beer cans of olive oil, sending the new product to about 300 creators, said Kendall Dickinson, head of social and influencer marketing for Graza. The goal was to show people how to refill the signature squeezable bottles with more sustainable cans and a kitchen funnel. For example, a TikTok and Instagram video shows how to make onion rings using Pabst Blue Ribbon beer and Graza's olive oil.

Persons: —, Graza, Kendall Dickinson, Andrew Benin, influencers, Dickinson, Harris Teeter, We've Organizations: Service, Graza, Business, Procter, Gamble, Walmart Locations: Benin

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