First you get the aroma of the meadowlands.
Then, a vision of an Oklahoma prairie fills the screen and, as the grass undulates, a soft breeze wafts over you and your seat sways.
These sights, sounds, feelings and scents open a 4D presentation of the tornado thriller “Twisters.” For the past decade and a half, companies like CJ 4DPlex have turned splashing and shaking moviegoers into an art, fine-tuning their instruments to lure fans into theaters.
Carefully tracking through each scene, they look for moments to heighten the experience in a way that adds meaning without distracting from the narrative.
In a typical 4D presentation, audiences pay on average $8 more than the price of a regular ticket to sit in pods of four chairs that can pitch and tilt subtly or with extreme force, using technology first developed for military flight simulators.
Persons:
CJ 4DPlex, Indiana Jones, Paul Atreides
Organizations:
meadowlands
Locations:
Oklahoma, Nazi